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Important questions to ask when media is at the core of your business

In Industry by Lisa HerrenLeave a Comment

More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …

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Create valuable transparency in your media strategy

In Industry by Laura NollLeave a Comment

The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …

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Proximity data and consumer media habits drive high-value conversions

In Industry by Laura NollLeave a Comment

The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With more than 224 million smartphones active among the US population alone – location data is easier than ever to acquire. Pair location-based tracking with campaign and media attribution and you’re well on your way to knowing precisely who is walking …

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Stop waiting for a standard advanced advertising metric

In Industry by Chelsea O'DonnellLeave a Comment

We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The reality is that metric will either never exist or the mathematically complex nature of consensus will be years, if not a decade, in fruition. There is a new (un)standard practice, however, that can and probably should drive out …

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Simple tricks for making sense of too much data

In Industry by Laura NollLeave a Comment

How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively overwhelmed by too much data. When the metrics, measures and charts are on overload, the instinct becomes to avoid them instead of absorb their wealth and insight. We’ve been there. Man, have we been there. The foundations of …

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Smart tools for smart people

In Industry by Laura NollLeave a Comment

We hear the question often: “what do you mean ‘smart tools for smart people?’” To us, the answer is pretty straightforward. Our smart tools are insightful intelligence-driven systems created specifically for the brilliant minds that move your marketing strategy. Years ago, our teams jumped head first into building optimized buying tools for digital media buyers. We quickly realized that while …