View Post

Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact

In Insights by Chelsea O'DonnellLeave a Comment

As the first half of 2019 races to a close and marketers turn their thinking to finishing the year with strong results, we have identified the four most effective ways for marketers to tighten their advertising strategy. Targeting confirmed audiences, versus assumed audiences, drives far greater effectiveness and lowers costs Despite advances in privacy-compliant audience identification, most marketers are still …

View Post

CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca

In Industry by Chelsea O'DonnellLeave a Comment

Earlier this month, the senior team from AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and it was as exciting as it was exhausting. With a convention floor filled with displays that showcased 5G, IoT, drones, augmented and virtual reality, 3D printing, self-driving cars and more, CES is still the original technology playground. …

View Post

Kristin Frank Joins Cornerstone Capital Group’s Board of Directors

In Press by Laura NollLeave a Comment

We recently announced that Kristin Frank, also currently Board Director, joined our team as President. This past week Cornerstone Capital Group announced her appointment to its Board of Directors. “We are absolutely delighted to have Kristin joining our Board. Kristin’s exceptional leadership in the media industry, her deep expertise in digital media, and her innovative excellence in technology and distribution …

View Post

AdPredictive Names Kristin Frank as First President

In Press by Laura NollLeave a Comment

Seasoned Media, Tech and Financial Exec to Usher in New Age of Customer Marketing Intelligence NEW YORK–(BUSINESS WIRE)–AdPredictive, a fast-growing software company delivering the industry’s first outcomes-driven customer marketing intelligence platform, announced the appointment of Kristin Frank, a long-time senior Viacom executive, as the company’s first President. Kristin joins the company at a critical time in the business. As marketers …

View Post

Discovery Wins Big with Big Data

In Industry, Press by Dan CarrollLeave a Comment

It’s that time of year when we all take the time to reflect and acknowledge what we are grateful for. At AdPredictive, we are particularly grateful for our customers’ partnership. I recently had the opportunity to sit down with one of our longest-standing customers, Seth Goren, SVP Media Strategy and Analytics, Discovery, Inc., the multi-billion dollar global media company. We …

View Post

Joining the Ad Council’s Leadership Council

In Industry, Press by Dan CarrollLeave a Comment

In October, Lisa Sherman, President and CEO, Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change; announced the organization’s newly elected Board of Directors and Leadership Council. To say that I was honored to be asked to represent AdPredictive and serve on the Leadership Council alongside Colle McVoy, Uber, Starlite Media and Kargo; is an …

View Post

Important questions to ask when media is at the core of your business

In Industry by Lisa HerrenLeave a Comment

More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …

View Post

Identify waste and maximize campaign performance

In Success stories by Laura NollLeave a Comment

In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be missing the mark – costing too much and underperforming. The studio was in the dark about audience targeting, placements and the outcomes of their campaigns. A partnership with AdPredictive allowed them to change the game of chance into …

View Post

Stop missing the mark with your media strategy

In Insights by Laura NollLeave a Comment

Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they watch TV? Do you know which airlines they fly with most? Or which social media platforms they use? More importantly – do you know where to meet other audiences like them? We do. Industry-wide, media spend is regularly …