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Shifting to outcomes-focused buying strategies

In Success stories by Laura NollLeave a Comment

In 2016, we met a media team at a top television network that was struggling to optimize campaigns efficiently. They didn’t have insights to fully assess campaign performance, process or the overall impact of their spend. It quickly became clear that the network was investing significant time and effort in the mechanics of media planning without insights to make sense …

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Create valuable transparency in your media strategy

In Industry by Laura NollLeave a Comment

The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …

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Crime network uncovers media missteps, saves millions

In Success stories by Laura NollLeave a Comment

Around here, we love a good true crime story. Of course, when we started working with a top crime-based programming network in 2015, the scandals involving campaign ineffectiveness hit a little too close to home. The investigation began when the network questioned the accuracy and efficacy of its traditional TV buying strategy. Buys had become increasingly more expensive and less …

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Audience oversaturation leads to extreme waste in media buys

In Insights, Success stories by Laura NollLeave a Comment

In any campaign, advertisers must achieve balance in the media buy to successfully reach and convert audiences while maintaining a positive experience for target users. The creative, ad placement, ad frequency and other targeting parameters must all work in tandem to spotlight the brand or product without causing audience fatigue, mis-targeting or failure to convert. The balance is delicate. In …

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Proximity data and consumer media habits drive high-value conversions

In Industry by Laura NollLeave a Comment

The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With more than 224 million smartphones active among the US population alone – location data is easier than ever to acquire. Pair location-based tracking with campaign and media attribution and you’re well on your way to knowing precisely who is walking …

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Stop waiting for a standard advanced advertising metric

In Industry by Chelsea O'DonnellLeave a Comment

We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The reality is that metric will either never exist or the mathematically complex nature of consensus will be years, if not a decade, in fruition. There is a new (un)standard practice, however, that can and probably should drive out …

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Simple tricks for making sense of too much data

In Industry by Laura NollLeave a Comment

How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively overwhelmed by too much data. When the metrics, measures and charts are on overload, the instinct becomes to avoid them instead of absorb their wealth and insight. We’ve been there. Man, have we been there. The foundations of …

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Smart tools for smart people

In Industry by Laura NollLeave a Comment

We hear the question often: “what do you mean ‘smart tools for smart people?’” To us, the answer is pretty straightforward. Our smart tools are insightful intelligence-driven systems created specifically for the brilliant minds that move your marketing strategy. Years ago, our teams jumped head first into building optimized buying tools for digital media buyers. We quickly realized that while …