We hear the question often: “what do you mean ‘smart tools for smart people?’” To us, the answer is pretty straightforward. Our smart tools are insightful intelligence-driven systems created specifically for the brilliant minds that move your marketing strategy. Years ago, our teams jumped head first into building optimized buying tools for digital media buyers. We quickly realized that while …
“This cannot be this hard.” We’ve all said it. This SVP Media and his team in the entertainment industry faced the same frustrations as they navigated the struggles of traditional media buying.
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