Privacy Policy

AdPredictive Privacy Policy

AdPredictive is an algorithm and data based technology provider. We use non-personally identifiable information about your interests to deliver relevant content and advertisements. AdPredictive uses information about the websites you visit and the content you enjoy to optimize your web experience. We care deeply about your privacy.

Overview of AdPredictive’s Technology

AdPredictive collects information about the websites that you visit and the advertisements that you see while online. You may encounter our Technology: when AdPredictive or one of our Business Partners purchase online advertisements on a website that you visit; and/or when one of our Business Partners places one of our web beacons on its website, which you visit. We use the information collected by our Technology in order to help make the ads you see more relevant to you, and for ad delivery and reporting purposes.

What information is collected?

We collect Non-Personally Identifiable Information (“Non-PII”). Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit, the referring URL and your computer’s operating system. It also may include, which and how many Business Partner web pages have been viewed, search terms entered on Business Partner websites, referring/exit pages, and the date and time an AdPredictive Ad was viewed. AdPredictive uses this information to analyze trends, identify the audience most likely to respond to an advertisement and to tailor advertisement placement accordingly. We also may aggregate this information and share it with AdPredictive’s affiliates, advertisers, employees, customers and Business Partners. We may share with third parties certain pieces of information, such as the number and types of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. We hold this information for a period of 5 years. Such information does not identify you individually.

Why is this information collected?

AdPredictive associates your browser with relevant interests and uses these to show interest-based ads. In addition to ads based on interest, AdPredictive also allows advertisers to show you ads based on your previous interactions with them, such as visits to their websites. Advertisers may not use this technology to identify you personally, but it enables advertisers to deliver much more relevant ads to groups of users who previously interacted with them.

Opting Out

If you’d like to opt-out from having AdPredictive collect your Non-PII in connection with our Technology, please click here to opt out. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to tailor AdPredictive Ads to your interests. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice. AdPredictive uses cookies to improve your online experience, including the display of more relevant ads. AdPredictive, as a third party vendor, uses cookies to serve your ads. Our use of cookies enables us to serve ads to users based on their visit to sites on the internet. Users may opt out of the use of the AdPredictive cookie by visiting the AdPredictive privacy policy page.

Information Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. If you have any questions about our security practices, please send an email to us at info@AdPredictive.com.

Cookies, Web Beacons, and Links

AdPredictive uses cookies and web beacons in connection with our Technology. Cookies are small text files that contain a string of alphanumeric characters. We also use persistent cookies on this Site in order to help us manage the opt-out process for our Technology. A persistent cookie remains on your hard drive for an extended period of time. Cookies help AdPredictive better understand the effectiveness of an AdPredictive ad. AdPredictive also uses web beacons, in combination with cookies, to analyze usage patterns. The use of a web beacon allows AdPredictive to record that someone has visited a particular webpage, along with additional Non-PII that the website may choose to include with the beacon. AdPredictive may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our technology and customize content and advertising. AdPredictive Ads may contain links to other websites, including those of our Business Partners. Such websites may use cookies and/or other data collection tools. AdPredictive is not responsible for the privacy practices, policies or the content of such websites. AdPredictive encourages everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. Similarly, AdPredictive does not have access to, or control of, the cookies and/or other data collection tools that may be placed on any advertisement by a third-party, including those of our Business Partners, and this Privacy Policy does not cover the use of cookies and/or other data collection tools by any third party.

Disclosure of Information to Third Parties

We may share Non-PII collected via our Technology with Web Partners. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from Business Partners. This information cannot be used to contact or identify any person individually. We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person. Finally, we may transfer information to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Third Party Advertising

AdPredictive may allow third party advertisers that are presenting advertisements on some of our pages to set and access their cookies on your computer. Advertisers’ use of cookies is subject to their own privacy policies, not the AdPredictive Privacy Policy. Our web advertising partners may also set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement. In this way, ad servers may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. This privacy policy covers the use of cookies by AdPredictive and does not cover the use of cookies by any advertisers. AdPredictive will not disclose personally-identifiable information to any third party without the Member’s permission unless we believe that disclosure is necessary: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by AdPredictive, whether or not a response is required by applicable law; (2) to enforce the AdPredictive Terms of Use Agreement or to protect our rights; or (3) to protect the safety of members of the public and users of the service. AdPredictive reserves the right to transfer personal information to a successor in interest that acquires rights to that information because of the sale of AdPredictive or substantially all of its assets to that successor in interest.

Changes in Our Privacy Policy

From time to time, we may make changes to our privacy policy. Our most current privacy policy will always be posted on all AdPredictive web sites. A user is bound by any minor changes to the policy when she or he uses the site after those changes have been posted. If, however, we make a more material change to this privacy policy, such as changing how policies around the collection and use of personally identifiable data, we will seek to obtain your consent through reasonable means.

Contacting the Website

If you have any questions about this privacy policy, please contact us at info@AdPredictive.com.