Meet AdPredictive

AdPredictive fuels today’s top brands with the most powerful technology to unlock a smarter approach to consumer data. We put simple, proven customer intelligence tools in the hands of
marketers so they can focus on delivering effective, sustainable growth.
AdPredictive unlocks a smarter approach to marketing with the industry's most powerful and transparent customer intelligence platform. We put simple, proven tools and data in the hands of marketers so they can deliver effective, sustainable growth. For nearly two decades AdPredictive has set the standard for data-centric marketing. Powered by 30+ deterministic data partners and 100,000+ behavior, media consumption + geo-location attributes, AdPredictive’s Smart Attributes are changing the game for marketers who need the most accurate and actionable data.

Trusted by the smart people at

FROM THE FOUNDER Dan Carroll

Since the beginning, we’ve sought an understanding of the value of media in business. What began as InRadio, a music service in 2002, has become AdPredictive today – a company dedicated to clarity and efficiency in marketing.

At the start, we partnered with Shawn Fanning’s post-Napster company, SNOCAP. We worked with a great crew and learned some incredible lessons along the way. When that company went belly up, we faced shutting down or using our servers and algorithms for something else.

In 2010, we completed a deal with Omnicom. There, I ran a division focused on digital and eventually honed in on media and investment strategy. The opportunity was an excellent chance to genuinely understand the needs of large agencies, brands and media companies. AdPredictive continued to operate alongside Omnicom during this period. By 2016, it was clear that our advancements in linear TV and the industry’s demand for more transparency was going to afford us a big opportunity to change the marketing landscape. Everything has moved extremely fast since that time.

DAN ON ADTECH
"We’re seeing the most interesting moment in customer intelligence since the early days of the internet. Privacy, blockchain, shifting media, etc. make it seem as though things are getting more complex, but we actually see the opposite happening. Better data leads to business outcomes which simplify everything."
ADPREDICTIVE ON PRIVACY
AdPredictive places compliance and security at its core. Our treatment of the California Consumer Privacy Act (CCPA) reflects that commitment. Our approach has been to treat the CCPA as national law- meaning that we're applying its' regulations to the entirety of our business with the expectation that other similar laws will be put into place throughout the US.
For internal AdPredictive processes, while the data AdPredictive collects directly is minimal, we're ensuring that CCPA standards are met on our own sites. For our 3rd party data providers, under all circumstances, we require that each provider is contractually obligated to abide by applicable law. While that is the case, we review our data sharing processes with each vendor and client, with a focus on CCPA compliance in the treatment of data, opt out/purge requests, and the connections that we have in place to send and receive data.

IN THE COMMUNITY

We don’t stop at redefining customer intelligence. The AdPredictive team supports our communities and industry with ideas, technology and workforce.



IN THE PRESS


ENGAGE OUR TEAM

For media/analyst inquiries or speaking requests, please email: press@adpredictive.com
Interested in joining our team, please email: careers@adpredictive.com
For brands/agencies, please email: info@adpredictive.com