FROM THE CEO Dan Carroll
Since the beginning, we’ve sought an understanding of the value of media in business. What began as InRadio, a music service in 2002, has become AdPredictive today – a company dedicated to clarity and efficiency in marketing.
At the start, we partnered with Shawn Fanning’s post-Napster company, SNOCAP. We worked with a great crew and learned some incredible lessons along the way. When that company went belly up, we faced shutting down or using our servers and algorithms for something else.
In 2010, we completed a deal with Omnicom. There, I ran a division focused on digital and eventually honed in on media and investment strategy. The opportunity was an excellent chance to genuinely understand the needs of large agencies, brands and media companies. AdPredictive continued to operate alongside Omnicom during this period. By 2016, it was clear that our advancements in linear TV and the industry’s demand for more transparency was going to afford us a big opportunity to change the marketing landscape. Everything has moved extremely fast since that time.
Today, AdPredictive attributes linear TV conversions the same way most marketers are naturally used to attributing digital conversions. The business impact those universal metrics bring to the surface for brands is unparalleled. We connect the dots between unit-level pricing, conversions, audience behaviors and more – resulting in ad trends and insights that no one has previously been able to prove or act on. It’s a pretty exciting time.
IN THE COMMUNITY
We don’t stop at redefining the media buying process. The AdPredictive team supports our communities and industry with ideas, technology and workforce.