AI Unlocks a New Era of Privacy-Compliant Customer Insights: The Case for Clean Rooms

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Register to view on-demand (originally broadcast September 28, 2023)

Summary

Marketers face an unpredictable future of data scarcity, making it harder for them to derive insights from first-party data sets. The latest generation of clean rooms can solve this dilemma. They offer critical data protection while eliminating technical hurdles and maintaining full compliance with important data regulation. But more importantly, they can deliver customer intelligence from first- or trusted third-party data, all enhanced by continuous AI learnings.

Uncover how these new clean room solutions will usher in a new era of marketing innovation from leaders at Amazon Web Services (AWS) and AdPredictive. You’ll find out:

How clean rooms provide critical data protection and control
How AI can be used to inform privacy-safe customer insights
How continuous AI learnings provide a deeper customer understanding and impact to business outcomes

Speakers

Adam Solomon
Worldwide GTM Lead
AWS

Adam drives development and adoption of cloud-based solutions to help marketers, agencies, media platforms, and ad tech and mar tech companies address industry-wide challenges. He previously worked at Paramount Global, Time Inc. and Hearst.

Kristin Frank
President & CEO
AdPredictive

Kristin is an expert in media and data intelligence. During her 23 years at Paramount Global, she held various leadership roles including COO of MTV.

Ally Tubis
Media & Tech
Data Leader

Ally has spent 15+ years at the forefront of data innovation. Most recently, she was the global vice president of analytics at Disney Streaming, and has held leadership roles at CNN, Univision and Rodale (now part of Hearst).

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