View Post

Marketers Prepare for 2020 Holiday Shopper Shake-Ups in Post-COVID World

In Industry, Reports and Studies by AdPredictive Team

If you’re not buried nose-deep in consumer data and target audiences right now, you absolutely should be terrified. The sprint toward Q4 saw unprecedented disruption with the arrival of a global pandemic in Q1 2020. As the world paused, the US economy and uncountable businesses also felt the impact. Year after year, it’s typical that many rely on Q4 sales …

View Post

Data smart enough to make a real business impact

In Industry, Product, Solutions by Chelsea O'Donnell

While marketers have traditionally struggled to use data to make a real business impact, the team at AdPredictive has set its sights on fixing the shortcomings of the market. Many data providers out there are only reliable for a few data categories. Many others use business models that restrict data ownership. In general, CMOs are rarely equipped to use multiple …

View Post

Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact

In Industry by Chelsea O'Donnell

As the first half of 2019 races to a close and marketers turn their thinking to finishing the year with strong results, we have identified the four most effective ways for marketers to tighten their advertising strategy. Targeting confirmed audiences, versus assumed audiences, drives far greater effectiveness and lowers costs Despite advances in privacy-compliant audience identification, most marketers are still …

View Post

CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca

In Industry by Chelsea O'Donnell

Earlier this month, the senior teamfrom AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and it was as exciting as it was exhausting. With a convention floor filled with displays that showcased 5G, IoT, drones, augmented and virtual reality, 3D printing, self-driving cars and more, CES is still the original technology playground. For …

View Post

Important questions to ask when media is at the core of your business

In Industry by Lisa Herren

More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …

View Post

Identify waste and maximize campaign performance

In Industry by Laura Noll

In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be missing the mark – costing too much and underperforming. The studio was in the dark about audience targeting, placements and the outcomes of their campaigns. A partnership with AdPredictive allowed them to change the game of chance into …

View Post

Stop missing the mark with your media strategy

In Industry, Product, Solutions by Laura Noll

Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they watch TV? Do you know which airlines they fly with most? Or which social media platforms they use? More importantly – do you know where to meet other audiences like them? We do. Industry-wide, media spend is regularly …

View Post

Create valuable transparency in your media strategy

In Industry, Product, Solutions by Laura Noll

The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …

View Post

Audience oversaturation leads to extreme waste in media buys

In Industry by Laura Noll

In any campaign, advertisers must achieve balance in the media buy to successfully reach and convert audiences while maintaining a positive experience for target users. The creative, ad placement, ad frequency and other targeting parameters must all work in tandem to spotlight the brand or product without causing audience fatigue, mis-targeting or failure to convert. The balance is delicate. In …

View Post

Stop waiting for a standard advanced advertising metric

In Industry by Chelsea O'Donnell

We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The reality is that metric will either never exist or the mathematically complex nature of consensus will be years, if not a decade, in fruition. There is a new (un)standard practice, however, that can and probably should drive out …

View Post

Simple tricks for making sense of too much data

In Industry by Laura Noll

How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively overwhelmed by too much data. When the metrics, measures and charts are on overload, the instinct becomes to avoid them instead of absorb their wealth and insight. We’ve been there. Man, have we been there. The foundations of …