Near Real-Time Visualizations Surface Audience Composition Insights for Immediate Actionability New York, NY (November 28, 2022) (Businesswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring …
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support
The privacy-first offering gains further ground with five new partners, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium New York, NY (November 21, 2022) (Businesswire) — Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID …
AdPredictive joins AWS Partner Network (APN); MarTech leader passes AWS Foundational Technical Review (FTR)
November 21st, 2022, NEW YORK, NY (Global Newswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the Amazon Web Services (AWS) Partner Network ( APN) and passed the AWS Foundational Technical Review (FTR). “I’m excited to deepen our relationship with AWS as we bring marketers into the modern era of actionable …
KRISTIN SPEAKS AT ADVERTISING WEEK NEW YORK
Kristin Frank, AdPredictive’s CEO, was excited to be back in the city for Advertising Week New York. In fact, she had the opportunity to share her wisdom on solving big MarTech industry problems, inspiring teams, and enabling data-driven customer intelligence for all! On Monday, October 17th, Kristin sat down with Dhomonique Ricks Murphy in the Amazon Ads Studio to talk …
AdPredictive Completes SOC 2 Type 2 Compliance Audit with No Exceptions; Renews Critical Security and Trust Certification
NEW YORK, Sept. 08, 2022 (GLOBE NEWSWIRE) — Best-in-class customer intelligence platform AdPredictive announced today the third consecutive annual renewal of its Service Organization Control 2 (SOC 2) Type 2 compliance certification. This certification, which ensures that a company or platform safeguards customer data from privacy breaches or other exposures and also certifies that integrated controls are operating well, was made in …
AdPredictive Renews with No Exceptions Critical Certification for Information Security and Privacy Management System
With growing data privacy regulations and shifting best practices in data-driven marketing, today’s brands increasingly seek technology that prioritizes consumer privacy while providing customer intelligence with transparency and data integrity. We, AdPredictive, are at the forefront in this arena and recently achieved our third International Standards Organization (ISO) 27001:2013 certification renewal for our information security management system (ISMS). The third …
AdPredictive Welcomes Ali Levitan as EVP Business Development and Growth
Leading customer intelligence platform adds proven marketing and growth professional to team NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) — AdPredictive, a market-leading customer intelligence platform, announced today it has welcomed Ali Levitan as EVP Business Development and Growth, bringing to the team over 20 years of experience in business growth and marketing. Having driven multi-million dollar B2B revenue deals …
CEO Kristin Frank Tells Multichannel News What Drew Her to the Fast-Moving Technology Changing the Marketing Industry
Why did CEO Kristin Frank leave her long-time position at the media giant Viacom to work at the helm of customer marketing intelligence company AdPredictive?
Multichannel News veteran reporter Mike Farrell uncovers this and more in a recent interview with Frank for the publication’s “Five Spot” column, which regularly features insight and information from media industry insiders.
A Smarter Way to Use Third Party Data: MarTech Series Features AdPredictive SVP Chelsea O’Donnell’s Perspective
In a recent article for MarTech Series, AdPredictive Senior Vice President of Business Development Chelsea O’Donnell highlights some of the most pressing pain points marketers face—and a solution—when it comes to third-party data.
How AdPredictive CEO Kristin Frank Turns Insights Into Action
AdPredictive CEO Kristin Frank recently sat down with Marketing Trends podcast to talk about how marketers can replace common black box techniques with data-infused insights that enable them to build content strategies to fit individual channels — and determine if content is resonating with audience targets.
Innovation Exchange: How to Boost Business Growth with All This Data
AdPredictive SVP Business + Client Development, Chelsea O’Donnell participated in an insightful discussion among KC entrepreneur panelists.
Megaphone Series: AdPredictive + Amplifyer
The Amplifyer Megaphone Series catches up with AdPredictive CEO Kristin Frank.
Marketers Prepare for 2020 Holiday Shopper Shake-Ups in Post-COVID World
If you’re not buried nose-deep in consumer data and target audiences right now, you absolutely should be terrified. The sprint toward Q4 saw unprecedented disruption with the arrival of a global pandemic in Q1 2020. As the world paused, the US economy and uncountable businesses also felt the impact. Year after year, it’s typical that many rely on Q4 sales …
Data smart enough to make a real business impact
While marketers have traditionally struggled to use data to make a real business impact, the team at AdPredictive has set its sights on fixing the shortcomings of the market. Many data providers out there are only reliable for a few data categories. Many others use business models that restrict data ownership. In general, CMOs are rarely equipped to use multiple …
Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact
As the first half of 2019 races to a close and marketers turn their thinking to finishing the year with strong results, we have identified the four most effective ways for marketers to tighten their advertising strategy. Targeting confirmed audiences, versus assumed audiences, drives far greater effectiveness and lowers costs Despite advances in privacy-compliant audience identification, most marketers are still …
CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca
Earlier this month, the senior teamfrom AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and it was as exciting as it was exhausting. With a convention floor filled with displays that showcased 5G, IoT, drones, augmented and virtual reality, 3D printing, self-driving cars and more, CES is still the original technology playground. For …
Important questions to ask when media is at the core of your business
More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …
Identify waste and maximize campaign performance
In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be missing the mark – costing too much and underperforming. The studio was in the dark about audience targeting, placements and the outcomes of their campaigns. A partnership with AdPredictive allowed them to change the game of chance into …
Stop missing the mark with your media strategy
Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they watch TV? Do you know which airlines they fly with most? Or which social media platforms they use? More importantly – do you know where to meet other audiences like them? We do. Industry-wide, media spend is regularly …
Create valuable transparency in your media strategy
The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …
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