Why did CEO Kristin Frank leave her long-time position at the media giant Viacom to work at the helm of customer marketing intelligence company AdPredictive?
Multichannel News veteran reporter Mike Farrell uncovers this and more in a recent interview with Frank for the publication’s “Five Spot” column, which regularly features insight and information from media industry insiders.
In a recent article for MarTech Series, AdPredictive Senior Vice President of Business Development Chelsea O’Donnell highlights some of the most pressing pain points marketers face—and a solution—when it comes to third-party data.
AdPredictive CEO Kristin Frank recently sat down with Marketing Trends podcast to talk about how marketers can replace common black box techniques with data-infused insights that enable them to build content strategies to fit individual channels — and determine if content is resonating with audience targets.
AdPredictive SVP Business + Client Development, Chelsea O’Donnell participated in an insightful discussion among KC entrepreneur panelists.
The Amplifyer Megaphone Series catches up with AdPredictive CEO Kristin Frank.
If you’re not buried nose-deep in consumer data and target audiences right now, you absolutely should be terrified. The sprint toward Q4 saw unprecedented disruption with the arrival of a global pandemic in Q1 2020. As the world paused, the US economy and uncountable businesses also felt the impact. Year after year, it’s typical that many rely on Q4 sales …
While marketers have traditionally struggled to use data to make a real business impact, the team at AdPredictive has set its sights on fixing the shortcomings of the market. Many data providers out there are only reliable for a few data categories. Many others use business models that restrict data ownership. In general, CMOs are rarely equipped to use multiple …
As the first half of 2019 races to a close and marketers turn their thinking to finishing the year with strong results, we have identified the four most effective ways for marketers to tighten their advertising strategy. Targeting confirmed audiences, versus assumed audiences, drives far greater effectiveness and lowers costs Despite advances in privacy-compliant audience identification, most marketers are still …
Earlier this month, the senior teamfrom AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and it was as exciting as it was exhausting. With a convention floor filled with displays that showcased 5G, IoT, drones, augmented and virtual reality, 3D printing, self-driving cars and more, CES is still the original technology playground. For …
More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …
In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be missing the mark – costing too much and underperforming. The studio was in the dark about audience targeting, placements and the outcomes of their campaigns. A partnership with AdPredictive allowed them to change the game of chance into …
Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they watch TV? Do you know which airlines they fly with most? Or which social media platforms they use? More importantly – do you know where to meet other audiences like them? We do. Industry-wide, media spend is regularly …
The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …
In any campaign, advertisers must achieve balance in the media buy to successfully reach and convert audiences while maintaining a positive experience for target users. The creative, ad placement, ad frequency and other targeting parameters must all work in tandem to spotlight the brand or product without causing audience fatigue, mis-targeting or failure to convert. The balance is delicate. In …
We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The reality is that metric will either never exist or the mathematically complex nature of consensus will be years, if not a decade, in fruition. There is a new (un)standard practice, however, that can and probably should drive out …
How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively overwhelmed by too much data. When the metrics, measures and charts are on overload, the instinct becomes to avoid them instead of absorb their wealth and insight. We’ve been there. Man, have we been there. The foundations of …
