Let’s be honest – it’s incredibly rare to get raw, unfiltered, honest transparency in today’s business world. We hear it too often: fly-by-night technology companies spin up quick concepts, spam them to teams facing challenges, fail to deliver, then leave everyone high and dry without answers. We’re not about that life. So much so, radical transparency has been fundamental to our …
Data smart enough to make a real business impact
AdPredictive Smart Attributes apply business intelligence to consumer data to increase data accuracy, coverage, and reliability.
Drive business growth with data control + ownership
Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access to strong customer intelligence, brands are empowered to understand their customers on a deeper level and more effectively drive consideration, purchase + loyalty. Subsequently, choosing the best tech partner and knowing the steps to control + own …
Proximity data + consumer media habits drive high-value conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 million smartphones active among the US population alone1 – proximity data is easier than ever to acquire. Pair location-based tracking with campaign + media attribution and you’re well on your way to knowing precisely who is walking into …
From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal
As the president of AdPredictive, a next generation software company, I recently decided to join the Forbes Technology Council. For my first piece, I explored the lens I used when considering my next move after 23 years of executive leadership at Viacom. In “Going From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal (Forbes.com),” I …
CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca
Earlier this month, the senior team from AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and it was as exciting as it was exhausting. With a convention floor filled with displays that showcased 5G, IoT, drones, augmented and virtual reality, 3D printing, self-driving cars and more, CES is still the original technology playground. …
Discovery Wins Big with Big Data
It’s that time of year when we all take the time to reflect and acknowledge what we are grateful for. At AdPredictive, we are particularly grateful for our customers’ partnership. I recently had the opportunity to sit down with one of our longest-standing customers, Seth Goren, SVP Media Strategy and Analytics, Discovery, Inc., the multi-billion dollar global media company. We …
Joining the Ad Council’s Leadership Council
In October, Lisa Sherman, President and CEO, Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change; announced the organization’s newly elected Board of Directors and Leadership Council. To say that I was honored to be asked to represent AdPredictive and serve on the Leadership Council alongside Colle McVoy, Uber, Starlite Media and Kargo; is an …
Important questions to ask when media is at the core of your business
More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …
Create valuable transparency in your media strategy
The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …
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