As a featured AWS Advertising & Marketing Partner and the new release of the AWS Clean Rooms, AdPredictive is excited to be the EASY BUTTON to unlock insights and intelligence from clean rooms for immediate action in media. In a recent FORTUNE article, our CEO Kristin Frank shares her opinion on how unlocking the power of data is a critical element in a successful business strategy.
Finally, Unlock the Power of Clean Rooms – No Data Science Required: AdPredictive’s Real-Time Visualizations Surface Audience Composition in the new AWS Clean Rooms
Cookies are over. In their wake, the savviest marketers and agencies are cobbling together data sources to create a complete consumer picture — but under the hood, it’s not looking good. Even with today’s marketing integrations and in-house tools, marketers lack the accessibility to make transparent, informed decisions. As consumers demand ever-increasing privacy protections, the data clean room has the …
Ali Levitan welcomes Adam Solomon, Amazon Web Services (AWS) Global Head of Data Collaboration & Interoperability Solutions for Advertising & Marketing to the BOSS LinkedIn executive video series.
This month’s BOSS episode with AWS’s Adam Solomon and AdPredictive’s Ali Levitan is a must-watch. Adam and Ali share their experience from this year’s AWS re:Invent and the exciting announcements of AWS Clean Rooms and Privacy-Enhanced Data Collaboration. Adam details how the new AWS Advertising & Marketing Initiative helps customers across 5 solution areas: Audience & Customer Data Management, Privacy-Enhanced …
AdPredictive Announces Support for AWS for Advertising & Marketing Initiative
Near Real-Time Visualizations Surface Audience Composition Insights for Immediate Actionability New York, NY (November 28, 2022) (Businesswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring …
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support
The privacy-first offering gains further ground with five new partners, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium New York, NY (November 21, 2022) (Businesswire) — Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID …
AdPredictive joins AWS Partner Network (APN); MarTech leader passes AWS Foundational Technical Review (FTR)
November 21st, 2022, NEW YORK, NY (Global Newswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the Amazon Web Services (AWS) Partner Network ( APN) and passed the AWS Foundational Technical Review (FTR). “I’m excited to deepen our relationship with AWS as we bring marketers into the modern era of actionable …
KRISTIN SPEAKS AT ADVERTISING WEEK NEW YORK
Kristin Frank, AdPredictive’s CEO, was excited to be back in the city for Advertising Week New York. In fact, she had the opportunity to share her wisdom on solving big MarTech industry problems, inspiring teams, and enabling data-driven customer intelligence for all! On Monday, October 17th, Kristin sat down with Dhomonique Ricks Murphy in the Amazon Ads Studio to talk …
AdPredictive Completes SOC 2 Type 2 Compliance Audit with No Exceptions; Renews Critical Security and Trust Certification
NEW YORK, Sept. 08, 2022 (GLOBE NEWSWIRE) — Best-in-class customer intelligence platform AdPredictive announced today the third consecutive annual renewal of its Service Organization Control 2 (SOC 2) Type 2 compliance certification. This certification, which ensures that a company or platform safeguards customer data from privacy breaches or other exposures and also certifies that integrated controls are operating well, was made in …
AdPredictive Renews with No Exceptions Critical Certification for Information Security and Privacy Management System
With growing data privacy regulations and shifting best practices in data-driven marketing, today’s brands increasingly seek technology that prioritizes consumer privacy while providing customer intelligence with transparency and data integrity. We, AdPredictive, are at the forefront in this arena and recently achieved our third International Standards Organization (ISO) 27001:2013 certification renewal for our information security management system (ISMS). The third …
AdPredictive Welcomes Ali Levitan as EVP Business Development and Growth
Leading customer intelligence platform adds proven marketing and growth professional to team NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) — AdPredictive, a market-leading customer intelligence platform, announced today it has welcomed Ali Levitan as EVP Business Development and Growth, bringing to the team over 20 years of experience in business growth and marketing. Having driven multi-million dollar B2B revenue deals …
CEO Kristin Frank Tells Multichannel News What Drew Her to the Fast-Moving Technology Changing the Marketing Industry
Why did CEO Kristin Frank leave her long-time position at the media giant Viacom to work at the helm of customer marketing intelligence company AdPredictive?
Multichannel News veteran reporter Mike Farrell uncovers this and more in a recent interview with Frank for the publication’s “Five Spot” column, which regularly features insight and information from media industry insiders.
A Smarter Way to Use Third Party Data: MarTech Series Features AdPredictive SVP Chelsea O’Donnell’s Perspective
In a recent article for MarTech Series, AdPredictive Senior Vice President of Business Development Chelsea O’Donnell highlights some of the most pressing pain points marketers face—and a solution—when it comes to third-party data.
How AdPredictive CEO Kristin Frank Turns Insights Into Action
AdPredictive CEO Kristin Frank recently sat down with Marketing Trends podcast to talk about how marketers can replace common black box techniques with data-infused insights that enable them to build content strategies to fit individual channels — and determine if content is resonating with audience targets.
Innovation Exchange: How to Boost Business Growth with All This Data
AdPredictive SVP Business + Client Development, Chelsea O’Donnell participated in an insightful discussion among KC entrepreneur panelists.
Megaphone Series: AdPredictive + Amplifyer
The Amplifyer Megaphone Series catches up with AdPredictive CEO Kristin Frank.
Marketers Prepare for 2020 Holiday Shopper Shake-Ups in Post-COVID World
If you’re not buried nose-deep in consumer data and target audiences right now, you absolutely should be terrified. The sprint toward Q4 saw unprecedented disruption with the arrival of a global pandemic in Q1 2020. As the world paused, the US economy and uncountable businesses also felt the impact. Year after year, it’s typical that many rely on Q4 sales …
Data smart enough to make a real business impact
While marketers have traditionally struggled to use data to make a real business impact, the team at AdPredictive has set its sights on fixing the shortcomings of the market. Many data providers out there are only reliable for a few data categories. Many others use business models that restrict data ownership. In general, CMOs are rarely equipped to use multiple …
Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact
As the first half of 2019 races to a close and marketers turn their thinking to finishing the year with strong results, we have identified the four most effective ways for marketers to tighten their advertising strategy. Targeting confirmed audiences, versus assumed audiences, drives far greater effectiveness and lowers costs Despite advances in privacy-compliant audience identification, most marketers are still …
CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca
Earlier this month, the senior teamfrom AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and it was as exciting as it was exhausting. With a convention floor filled with displays that showcased 5G, IoT, drones, augmented and virtual reality, 3D printing, self-driving cars and more, CES is still the original technology playground. For …
Important questions to ask when media is at the core of your business
More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …
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