Cookies are over. In their wake, the savviest marketers and agencies are cobbling together data sources to create a complete consumer picture — but under the hood, it’s not looking good. Even with today’s marketing integrations and in-house tools, marketers lack the accessibility to make transparent, informed decisions. As consumers demand ever-increasing privacy protections, the data clean room has the …
Ali Levitan welcomes Adam Solomon, Amazon Web Services (AWS) Global Head of Data Collaboration & Interoperability Solutions for Advertising & Marketing to the BOSS LinkedIn executive video series.
This month’s BOSS episode with AWS’s Adam Solomon and AdPredictive’s Ali Levitan is a must-watch. Adam and Ali share their experience from this year’s AWS re:Invent and the exciting announcements of AWS Clean Rooms and Privacy-Enhanced Data Collaboration. Adam details how the new AWS Advertising & Marketing Initiative helps customers across 5 solution areas: Audience & Customer Data Management, Privacy-Enhanced …
Drive Business Growth with Data Control and Ownership
Advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access to customer intelligence, brands are empowered to understand their customers on a deeper level and more effectively drive consideration, purchase and loyalty. Subsequently, choosing the best tech partner and knowing the steps to control and own consumer data …
Customer Intelligence: Own, Understand and Afford Your Data
Data that you don’t own, don’t understand and can’t afford to use is not customer intelligence. That makes perfect sense, right? We’ve all struggled with the challenges created by data that we don’t own, can’t understand and can’t afford. More than once, I’ve faced a massive database that I’m unable to explore or is loaded with attributes that are contradictory. Don’t …
Always Transparent: How Our Company Culture Became a Game-Changer Across Industries
Let’s be honest – it’s incredibly rare to get raw, unfiltered, honest transparency in today’s business world. We hear it too often: fly-by-night technology companies spin up quick concepts, spam them to teams facing challenges, fail to deliver, then leave everyone high and dry without answers. We’re not about that life. So much so, radical transparency has been fundamental to our …
Data smart enough to make a real business impact
While marketers have traditionally struggled to use data to make a real business impact, the team at AdPredictive has set its sights on fixing the shortcomings of the market. Many data providers out there are only reliable for a few data categories. Many others use business models that restrict data ownership. In general, CMOs are rarely equipped to use multiple …
Drive business growth with data control + ownership
Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access to strong customer intelligence, brands are empowered to understand their customers on a deeper level and more effectively drive consideration, purchase + loyalty. Subsequently, choosing the best tech partner and knowing the steps to control + own …
Proximity data + consumer media habits drive high-value conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 million smartphones active among the US population alone1 – proximity data is easier than ever to acquire. Pair location-based tracking with campaign + media attribution and you’re well on your way to knowing precisely who is walking into …
Reduce media waste with ID-based audiences
Advertisers today spend lots of time and resources utilizing syndicated audience profiles to inspire consumer messaging and guide media placements. As a result, precious media spend is wasted by targeting + messaging to the wrong or un-engaged audience. This was evidenced in a common refrain during the 2019 Modern Retail Summit, at which advertisers expressed increasing frustration with how to …
Stop missing the mark with your media strategy
Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they watch TV? Do you know which airlines they fly with most? Or which social media platforms they use? More importantly – do you know where to meet other audiences like them? We do. Industry-wide, media spend is regularly …
Create valuable transparency in your media strategy
The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …
Smart tools for smart people
We hear the question often: “what do you mean ‘smart tools for smart people?’” To us, the answer is pretty straightforward. Our smart tools are insightful intelligence-driven systems created specifically for the brilliant minds that move your marketing strategy. Years ago, our teams jumped head first into building optimized buying tools for digital media buyers. We quickly realized that while …
Entertainment industry media buying redefined
“This cannot be this hard.” We’ve all said it. This SVP Media and his team in the entertainment industry faced the same frustrations as they navigated the struggles of traditional media buying. The team was wasting valuable time and effort on inefficient processes and success metrics. AdPredictive streamlined the entertainment media buying process with custom enhancements to the buying platform. …
