As the landscape of data-driven marketing becomes increasingly more privacy-focused, it is critical for consumer data to remain secure and private. AdPredictive has heard from customers about the need to stay ahead of regulations and understand the options for safe and effective ways to share consumer data for audience planning, activation, and measurement. This is where clean rooms come in. …
Marketers Prepare for 2020 Holiday Shopper Shake-Ups in Post-COVID World
If you’re not buried nose-deep in consumer data and target audiences right now, you absolutely should be terrified. The sprint toward Q4 saw unprecedented disruption with the arrival of a global pandemic in Q1 2020. As the world paused, the US economy and uncountable businesses also felt the impact. Year after year, it’s typical that many rely on Q4 sales …
