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Prominent Health and Wellness Brand Spikes Sales During Pandemic, Insights Reveal Paths Forward

In Study by AdPredictive Team

When a worldwide pandemic hit in Q1 2020, we knew the data would tell some very interesting stories. One of our prominent health and wellness clients had been heavily focused on new client acquisition. Their team had clearly defined who their target customers were in the pre-COVID world – but when sales spiked during the first month of the pandemic, the …