Let’s be honest – it’s incredibly rare to get raw, unfiltered, honest transparency in today’s business world. We hear it too often: fly-by-night technology companies spin up quick concepts, spam them to teams facing challenges, fail to deliver, then leave everyone high and dry without answers. We’re not about that life. So much so, radical transparency has been fundamental to our …
Data smart enough to make a real business impact
AdPredictive Smart Attributes apply business intelligence to consumer data to increase data accuracy, coverage, and reliability.
Drive business growth with data control + ownership
Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access to strong customer intelligence, brands are empowered to understand their customers on a deeper level and more effectively drive consideration, purchase + loyalty. Subsequently, choosing the best tech partner and knowing the steps to control + own …
Proximity data + consumer media habits drive high-value conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 million smartphones active among the US population alone1 – proximity data is easier than ever to acquire. Pair location-based tracking with campaign + media attribution and you’re well on your way to knowing precisely who is walking into …
Reduce media waste with ID-based audiences
With ID-level audience understanding, advertisers can pinpoint audiences across media types and optimize media spend to connect where they are most engaged.
From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal
As the president of AdPredictive, a next generation software company, I recently decided to join the Forbes Technology Council. For my first piece, I explored the lens I used when considering my next move after 23 years of executive leadership at Viacom. In “Going From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal (Forbes.com),” I …
Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact
As the first half of 2019 races to a close and marketers turn their thinking to finishing the year with strong results, we have identified the four most effective ways for marketers to tighten their advertising strategy. Targeting confirmed audiences, versus assumed audiences, drives far greater effectiveness and lowers costs Despite advances in privacy-compliant audience identification, most marketers are still …
CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca
Earlier this month, the senior team from AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and it was as exciting as it was exhausting. With a convention floor filled with displays that showcased 5G, IoT, drones, augmented and virtual reality, 3D printing, self-driving cars and more, CES is still the original technology playground. …
Kristin Frank Joins Cornerstone Capital Group’s Board of Directors
We recently announced that Kristin Frank, also currently Board Director, joined our team as President. This past week Cornerstone Capital Group announced her appointment to its Board of Directors. “We are absolutely delighted to have Kristin joining our Board. Kristin’s exceptional leadership in the media industry, her deep expertise in digital media, and her innovative excellence in technology and distribution …