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Giving a Hand Up for the Holidays

In Community by Lisa Herren

I think everyone can agree that 2020 has been quite the year. As we close this year in a world of chaos and uncertainty, we’re making an effort to continue our focus on the positive – communities pulling together to help those in need, families reconnecting as they stay at home together and our dogs all getting a heavy dose …

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Drive business growth with data control + ownership

In Industry by AdPredictive TeamLeave a Comment

Advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access to customer intelligence, brands are empowered to understand their customers on a deeper level and more effectively drive consideration, purchase and loyalty.  Subsequently, choosing the best tech partner and knowing the steps to control and own consumer data …

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Customer Intelligence: Own, Understand and Afford Your Data

In Industry by Laura NollLeave a Comment

Data that you don’t own, don’t understand and can’t afford to use is not customer intelligence.  That makes perfect sense, right? We’ve all struggled with the challenges created by data that we don’t own, can’t understand and can’t afford. Maybe you’ve faced a massive database that you’re unable to explore or is loaded with attributes that are contradictory. Or, what about …

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Marketers Prepare for 2020 Holiday Shopper Shake-Ups in Post-COVID World

In Industry, Insights by AdPredictive Team

If you’re not buried nose-deep in consumer data and target audiences right now, you absolutely should be terrified. The sprint toward Q4 saw unprecedented disruption with the arrival of a global pandemic in Q1 2020. As the world paused, the US economy and uncountable businesses also felt the impact. Year after year, it’s typical that many rely on Q4 sales …

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Prominent Health and Wellness Brand Spikes Sales During Pandemic, Insights Reveal Paths Forward

In Study by AdPredictive Team

When a worldwide pandemic hit in Q1 2020, we knew the data would tell some very interesting stories. One of our prominent health and wellness clients had been heavily focused on new client acquisition. Their team had clearly defined who their target customers were in the pre-COVID world – but when sales spiked during the first month of the pandemic, the …

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Always Transparent: How Our Company Culture Became a Game-Changer Across Industries

In Industry by Laura NollLeave a Comment

Let’s be honest – it’s incredibly rare to get raw, unfiltered, honest transparency in today’s business world. We hear it too often: fly-by-night technology companies spin up quick concepts, spam them to teams facing challenges, fail to deliver, then leave everyone high and dry without answers. We’re not about that life. So much so, radical transparency has been fundamental to our …

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Drive business growth with data control + ownership

In Industry by Chelsea O'DonnellLeave a Comment

Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access to strong customer intelligence, brands are empowered to understand their customers on a deeper level and more effectively drive consideration, purchase + loyalty.  Subsequently, choosing the best tech partner and knowing the steps to control + own …

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Proximity data + consumer media habits drive high-value conversions

In Industry by Chelsea O'DonnellLeave a Comment

The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 million smartphones active among the US population alone1  – proximity data is easier than ever to acquire. Pair location-based tracking with campaign + media attribution and you’re well on your way to knowing precisely who is walking into …