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AdPredictive Names Kristin Frank as First President

In Press by Laura NollLeave a Comment

Seasoned Media, Tech and Financial Exec to Usher in New Age of Customer Marketing Intelligence NEW YORK–(BUSINESS WIRE)–AdPredictive, a fast-growing software company delivering the industry’s first outcomes-driven customer marketing intelligence platform, announced the appointment of Kristin Frank, a long-time senior Viacom executive, as the company’s first President. Kristin joins the company at a critical time in the business. As marketers …

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Discovery Wins Big with Big Data

In Industry, Press by Dan CarrollLeave a Comment

It’s that time of year when we all take the time to reflect and acknowledge what we are grateful for. At AdPredictive, we are particularly grateful for our customers’ partnership. I recently had the opportunity to sit down with one of our longest-standing customers, Seth Goren, SVP Media Strategy and Analytics, Discovery, Inc., the multi-billion dollar global media company. We …

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Joining the Ad Council’s Leadership Council

In Industry, Press by Dan CarrollLeave a Comment

In October, Lisa Sherman, President and CEO, Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change; announced the organization’s newly elected Board of Directors and Leadership Council. To say that I was honored to be asked to represent AdPredictive and serve on the Leadership Council alongside Colle McVoy, Uber, Starlite Media and Kargo; is an …

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Important questions to ask when media is at the core of your business

In Industry by Lisa HerrenLeave a Comment

More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing strategy. Without a solid foundation, it is difficult to build a successful advertising campaign. The most successful brands plan their advertising by answering the following questions: How will you define success? Is your overall business objective to ensure …

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Identify waste and maximize campaign performance

In Success stories by Laura NollLeave a Comment

In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be missing the mark – costing too much and underperforming. The studio was in the dark about audience targeting, placements and the outcomes of their campaigns. A partnership with AdPredictive allowed them to change the game of chance into …

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Stop missing the mark with your media strategy

In Insights by Laura NollLeave a Comment

Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they watch TV? Do you know which airlines they fly with most? Or which social media platforms they use? More importantly – do you know where to meet other audiences like them? We do. Industry-wide, media spend is regularly …

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Shifting to outcomes-focused buying strategies

In Success stories by Laura NollLeave a Comment

In 2016, we met a media team at a top television network that was struggling to optimize campaigns efficiently. They didn’t have insights to fully assess campaign performance, process or the overall impact of their spend. It quickly became clear that the network was investing significant time and effort in the mechanics of media planning without insights to make sense …

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Create valuable transparency in your media strategy

In Industry by Laura NollLeave a Comment

The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and marching to the beat of an inconsistent drum. We’ve learned it’s far more common than anyone could have guessed. For decades, advertisers have relied on brilliant strategists, analysts and buyers to process intense amounts of data, arrive at …

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Crime network uncovers media missteps, saves millions

In Success stories by Laura NollLeave a Comment

Around here, we love a good true crime story. Of course, when we started working with a top crime-based programming network in 2015, the scandals involving campaign ineffectiveness hit a little too close to home. The investigation began when the network questioned the accuracy and efficacy of its traditional TV buying strategy. Buys had become increasingly more expensive and less …

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Audience oversaturation leads to extreme waste in media buys

In Insights, Success stories by Laura NollLeave a Comment

In any campaign, advertisers must achieve balance in the media buy to successfully reach and convert audiences while maintaining a positive experience for target users. The creative, ad placement, ad frequency and other targeting parameters must all work in tandem to spotlight the brand or product without causing audience fatigue, mis-targeting or failure to convert. The balance is delicate. In …