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Stop waiting for a standard advanced advertising metric

In Industry by Chelsea O'DonnellLeave a Comment

We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The reality is that metric will either never exist or the mathematically complex nature of consensus will be years, if not a decade, in fruition. There is a new (un)standard practice, however, that can and probably should drive out …

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Simple tricks for making sense of too much data

In Industry by Laura NollLeave a Comment

How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively overwhelmed by too much data. When the metrics, measures and charts are on overload, the instinct becomes to avoid them instead of absorb their wealth and insight. We’ve been there. Man, have we been there. The foundations of …

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Smart tools for smart people

In Industry by Laura NollLeave a Comment

We hear the question often: “what do you mean ‘smart tools for smart people?’” To us, the answer is pretty straightforward. Our smart tools are insightful intelligence-driven systems created specifically for the brilliant minds that move your marketing strategy. Years ago, our teams jumped head first into building optimized buying tools for digital media buyers. We quickly realized that while …