Last updated December 22, 2020
Overview of AdPredictive Services
AdPredictive collects information about some of the websites that you visit and the advertisements that you see while online. You may encounter our technology when AdPredictive or one of our partners purchases online advertisements on a website that you visit, and/or when AdPredictive or one of our partners places one of our pixels on its website, which you visit. We use the information collected by our technology in order to help make the ads you see more relevant to you, and for ad delivery and reporting purposes.
Quick Reference Guide
- What information is collected
- How we use the information
- Third Party Advertising
- Your Privacy Controls
- Information Security
- Additional Information for California Residents
- Legal Disclaimer
- Contact Us
What information is collected?
There are two types of data that can be collected- Non-Personally Identifiable (“Non-PII”) that cannot be linked back to a specific person, family, or device, and Personally Identifiable Information (“PII”) which can be linked to a specific person, family, or device. AdPredictive may collect either type of information, including the following categories of information, from those who use our website, view an AdPredictive or Client ad that is being tracked for analysis, or who input the information into a form on our website:
- Collected with your manual input – not shared with partners
- Email address
- Phone number
- Account Credentials
- Collected automatically
- Pages viewed
- Browser type
- Internet browsing and usage habits
- Internet Service Provider
- Time and date of your visit
- Referring URL
- Device operating system
- Search terms from partner sites
- Device ID
- IP address
Cookies, Web Beacons and Links
We do not knowingly collect data from or target children under the age of 18. If we become aware that we have collected information from a child under 18 years old, we will delete such information from our records. If you are a parent or legal guardian and believe we have collected any information about your child, contact firstname.lastname@example.org to have the data deleted.
How is this information used?
AdPredictive uses this information for a variety of reasons, including communicating with you, showing you ads that are more relevant to your interests, and analyzing the success of marketing campaigns. AdPredictive associates relevant information to show interest-based ads, or to show you ads based on your previous interactions with partners, such as visits to their websites. AdPredictive uses this information to measure the success of campaigns, analyze trends, identify the audience most likely to respond to an advertisement and to tailor advertisement placement accordingly. We also may aggregate this information and share it with AdPredictive’s affiliates, advertisers, employees, customers and business partners. We may share with third parties certain pieces of information, such as the number and types of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Advertisers may not use this technology to identify you personally.
Disclosure of Information to Third Parties
We may share information collected via our Services with our partners. Similarly, we may enhance the information collected via our Services with information collected from our partners. This information cannot be used to contact or identify any person individually. We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person. Finally, we may transfer information to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Retaining of Information
Data provided by Clients or collected from ad campaigns is retained only as long as required to complete all work related to the purpose of the collection, such as campaign analysis. Information collected from inputs on marketing forms is stored for as long as the relationship continues, and for a reasonable time thereafter for auditing purposes.
Your Privacy Controls
If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. If you block cookies, certain features on our website may not work. For more information on how you can customize your browser’s cookie setting please visit the link to your web browser below:
If you’d like to opt out from having AdPredictive collect your information, please visit our opt-out page. When you opt out, we will place an opt-out cookie on your computer that tells us not to collect your information. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. If you have any questions about our security practices, please send an email to us at email@example.com.
Additional Information for California Residents
What categories of information is collected?
|Category||AdP Collects?||AdP Discloses?|
|Identifiers, including, but not limited to, name, online identifier, Internet Protocol address, email address.||Yes||Yes|
|Usage data such as internet or other electronic network activity information, including, but not limited to, clickstream data, and information regarding a resident’s interaction with an internet website, application, or advertisement.||Yes||Yes|
What actions can consumers take?
CCPA grants California residents the right to submit a verifiable request for the following, free of charge:
- Right to Request More Information: Information that has been collected about you over the past 12 months and the categories for how it was used
- Right to Request Deletion: Delete the Personal Information (as defined in section 1798.140(o) of the CCPA) that has been collected and retained, unless an exemption applies
- Right to Opt Out: Op-out of the sale of your Personal Information (as defined in section 1798.140(t) of the CCPA).
This section does not apply to personal information collected from residents of California who are AdPredictive’s job applicants, independent contractors, current or former employees, officers, investors, and the like.
To exercise these rights, you may:
- Visit our CCPA Request Page
- Email firstname.lastname@example.org – include your name, email address, and a telephone number where you can be reached regarding your request
- Call (888) 646-0409 and press 0 to leave your contact information for a return call
We will respond to all verifiable requests as required by the CCPA. Consumers have the option to designate an authorized agent to make a request on your behalf; we require proof of this authorization before proceeding with the request.
We will not discriminate against any consumer for exercising their rights under the CCPA.
- Comply with federal, state, or local laws;
- Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities;
- Cooperate with law enforcement agencies concerning conduct or activity that the business, service provider, or third party reasonably and in good faith believes may violate federal, state, or local law;
- Exercise or defend legal claims;
- Detect security incidents and protect against fraudulent or illegal activity and prosecute those responsible for such activity; or
- Transfer Personal Information as part of a merger or acquisition, dissolution of Business, or in the event of bankruptcy or any other transaction in which a third party assumes control of all or part of Business.
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