1st-party audience enrichment that appends Smart Attributes to every matched ID.
Discover more from 1st-party data
With AdPredictive data hydration, unite 1st-party data with Smart Attributes for customer intelligence delivered back to you at the ID level. Smart Attributes apply business intelligence to AdPredictive best-in-class data providers for a single source of truth answer for demographic and behavioral attributes.
Smart Attributes reduce exorbitant data costs, eliminate data biases and reliance on a single data partner, and open the door of possibilities for data teams to increase the accuracy and effectiveness of audience visualization, insights and modeling.
- 1st-party audience data files returned to you with recognizable IDs with Smart Attributes appended to every matched record
- Single source of truth answers for demographic and behavioral data attributes
- Scale your access to unmatched customer intelligence without prohibitive fees or caps
- Audience understanding beyond 1st-party walls
- Feeding internal audience visualization tools
- Customer persona development
- Audience modeling and targeting
- Fueling predictive capabilities