One attribute to rule them all. Optimize across data sets with the most reliable attributes in the data marketplace.
Smarter data for smarter marketers.
Smart Attributes are proprietary AdPredictive attributes that provide the most intelligent data on the market. They serve as a single source of truth derived from layering data science across AdPredictive's data.
- Resolve conflicting provider data points
- Increase audience coverage
- Eliminate data biases
- End reliance on a single data partner
- Validating and augmenting 1st-party data
- Increased customer understanding and data coverage
- Precision media targeting