1st-party data tools

Easily leverage powerful 1st-party data to positively impact business results.

In response to major industry shifts, smart marketers are rapidly developing or augmenting their ID-level audience data - especially email addresses.

Equip your team to leverage 1st-party data in a way that positively impacts business results. Enrich your data, use your data in deterministic audience building and media activation, and understand business outcomes at the 1:1 level with the AdPredictive platform. 

Using 1st-party data with AdPredictive is cost-efficient at scale, and eliminates the silos in marketing, data and tech processes that cause gaps between analytics and media.


  • Audience analysis
  • Media optimization


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