marketing Analytics Partner

MARKETING ANALYTICS PARTNER

In by Lisa Herren

At AdPredictive, we build Smart Tools for Smart People™. We connect brands with their audiences across the entire media landscape with greater efficiency and effectiveness than ever before – empowering them to focus on what matters most in growing and shaping their businesses.

We’re looking for a Marketing Analytics Partner to join the AdPredictive team in our Kansas City office. We are open-minded, hardworking individuals who know how to both have fun and get things done. Our infrastructure is 100% cloud-based, leveraging a wide array of open source and commercial technologies.

As an integral part of our team, a Marketing Analytics Partner will be a critical link between the data and our clients. As a client-facing analyst, the Marketing Analytics Partner will continuously work to solve critical business problems by drawing insights from data through complete analysis, mining, and visualization. The Marketing Analytics Partner will develop analyses backed by quantitative data sets and play a defining role in process improvement, guiding our strategic and operational objectives.

Responsibilities

  • Serve as a key point of contact, directly interacting with client contacts from a key account on a daily basis
  • Provide input and guidance directly to client contacts related to planning and execution of insights
  • Present finalized analysis results to client contacts through calls and emails, addressing questions and feedback
  • With support from a Client Success Partner, maintain organized tracking of requests and client work, maintaining awareness of and managing contractual obligations and limitations
  • Manage ingestion and manipulation of incoming client data, following quality and compliance guidelines
  • Maintain documentation of all processes in a clear and digestible manner
  • Create and monitor client reports to provide data and insights that are impactful to clients’ business
  • Create visual displays of data that are easily digested and understood, and act on opportunities to improve and refresh data visualizations to ensure effective end-results
  • Translate analytics into non-technical insights to help all teams make well-informed decisions based on empirical evidence
  • Facilitate the definition of client/internal problems, opportunities, and solutions based on business needs and data available
  • Maintain an excellent level of the organization while managing competing resources and priorities
  • Monitor deliverables, proactively communicate updates, and ensure timely completion of projects
  • Across all aspects of the role, continually evaluate business processes, anticipate requirements, uncover areas for improvement, and develop and implement solutions, incorporating product and engineering resources when necessary

Qualifications

  • Bachelor’s degree in math, statistics, or computer science is a plus but not required
  • 3+ years’ work experience in data analysis or a related field
  • Advanced management and maintenance skills working in relational databases (Postgres, Redshift, MySQL, MSSQL, etc.)
  • Advanced Excel skills required
  • Experience in data visualization tools (Power BI, Tableau, etc.) preferred
  • In-depth understanding of SQL programming
  • Exceptional analytical and conceptual thinking skills, including the ability to identify ‘stories’ within the data and connect those through to actionable business-impacting recommendations
  • Past experience and strong ability to adapt communication styles to the audience and ask the right questions to understand business needs
  • Excellent planning, organization, and time management skills
  • An aptitude for recognizing new ways to improve monitoring, discover issues and deliver increased value
  • Proof of ability to legally work in the United States

Culture & Benefits

AdPredictive offers the following as part of our extensive benefits package:

  • The following are offered to our employees, free of cost:
    • Health, dental, and vision insurance
    • Life/AD&D insurance
    • Short-term & long-term disability
    • Dependent Care FSA
    • Employee Assistance Program
  • Progressive, flexible approach to paid parental leave
  • Employee bonus program tied to company performance
  • Company involvement in non-profit organizations directly benefiting the Kansas City area
  • Employee Morale Program – celebrating the meaningful events in your life, plus happy hours, lunches, and more
  • Retirement Plan with employer match
  • Monthly communication allowance
  • Flexible work schedules
  • 14 paid holidays
  • Paid vacation time

To apply for this job email your details to HR@adpredictive.com