Privacy-first customer intelligence
Understand your customers. Impact business outcomes.
Validated
Software Partner
Now available in AWS Marketplace
360° customer visualization with immediate actionability
AdPredictive is thrilled to help marketers turn data into dollars with our 360° customer visualization product that generates real-time customer insights for faster, smarter decision-making. Quickly and easily see a 360° view of WHO customers within your data sets are - outside of your first-party walls enriched with privacy-safe demographic, behavioral and TV viewing habits attributes. Improve performance at every stage of the marketing cycle with ID-level business outcomes. AWS customers have the opportunity to be part of a game-changing intelligence partnership as AdPredictive unlocks the power of AWS Clean Rooms for marketers without needing a phd or data science degree.
Know your customer
Quickly understand customers within your first-party data with aggregate and ID-level insights that adhere to the strictest privacy standards.
- Real-time 360° customer visualizations populated with demographic, behavioral, TV viewing and geo-location attributes
- Easy to understand, easy to share customer composition insights
- Customer IDs enriched with single-source-of-truth Smart Attributes at a lower cost than individual third-party data providers
Reach your customers + audiences like them
Take control of your audience planning and segmentation and maximize first-party data within media campaigns without compromising customer privacy.
- Tools to build target audience segments by mixing first- and third-party data or using first-party data as seed sets for algorithmic audience targeting.
- Cookieless IDs - with no CPM, data caps or overages - to activate in your media campaigns on your preferred programmatic DSPs, social platform and/or CTV.
- Cable and broadcast TV campaigns optimized for your ID-targeted customer and audience segments.
Impact business outcomes
Understand and improve marketing performance with reports and tools that connect media to business outcomes and give you the data you need to inform MTA and MMM.
- Campaign and website reporting delivered in useable formats and connected to first-party business outcomes.
- White glove attribution studies that take a deeper yet transparent dive into cross-channel media results on priority KPIs like sales, subscriptions, and converted viewers.
- Continuous ML feedback loop learns and refines in response to high-value targets and defined business outcomes.
CASE STUDIES
Smarter data at a lower cost
Optimized linear TV spend
A massive media and entertainment client decreases CPA by up to 52% by optimizing linear TV plans for data-driven target audiences.
The financial case ends up being quite compelling –
spend less, more efficiently, and build your data and tech infrastructure in the process.
IN THE NEWS
Finally, Unlock the Power of Clean Rooms – No Data Science Required: AdPredictive’s Real-Time Visualizations Surface Audience Composition in the new AWS Clean Rooms
Ali Levitan welcomes Adam Solomon, Amazon Web Services (AWS) Global Head of Data Collaboration & Interoperability Solutions for Advertising & Marketing to the BOSS LinkedIn executive video series.
