View Post

The Way Companies Are Handling Consumer Data is Changing. Here’s Why Clean Rooms Are A Promising Solution To New Privacy Challenges

In Industry, Press, Solutions by AdPredictive Team

As a featured AWS Advertising & Marketing Partner and the new release of the AWS Clean Rooms, AdPredictive is excited to be the EASY BUTTON to unlock insights and intelligence from clean rooms for immediate action in media. In a recent FORTUNE article, our CEO Kristin Frank shares her opinion on how unlocking the power of data is a critical element in a successful business strategy.

View Post

Finally, Unlock the Power of Clean Rooms – No Data Science Required: AdPredictive’s Real-Time Visualizations Surface Audience Composition in the new AWS Clean Rooms

In Case studies, Industry, Press, Product, Solutions by Ali Levitan

Cookies are over. In their wake, the savviest marketers and agencies are cobbling together data sources to create a complete consumer picture — but under the hood, it’s not looking good. Even with today’s marketing integrations and in-house tools, marketers lack the accessibility to make transparent, informed decisions. As consumers demand ever-increasing privacy protections, the data clean room has the …

View Post

Ali Levitan welcomes Adam Solomon, Amazon Web Services (AWS) Global Head of Data Collaboration & Interoperability Solutions for Advertising & Marketing to the BOSS LinkedIn executive video series.

In Announcements, Industry, Press, Product, Solutions by Ali Levitan

This month’s BOSS episode with AWS’s Adam Solomon and AdPredictive’s Ali Levitan is a must-watch. Adam and Ali share their experience from this year’s AWS re:Invent and the exciting announcements of AWS Clean Rooms and Privacy-Enhanced Data Collaboration. Adam details how the new AWS Advertising & Marketing Initiative helps customers across 5 solution areas: Audience & Customer Data Management, Privacy-Enhanced …

View Post

AdPredictive Announces Support for AWS for Advertising & Marketing Initiative

In Announcements, Industry, Press by AdPredictive Team

Near Real-Time Visualizations Surface Audience Composition Insights for Immediate Actionability New York, NY (November 28, 2022) (Businesswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring …

View Post

Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support

In Announcements, Industry, Press by AdPredictive Team

The privacy-first offering gains further ground with five new partners, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium New York, NY (November 21, 2022) (Businesswire) — Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID …

View Post

AdPredictive joins AWS Partner Network (APN); MarTech leader passes AWS Foundational Technical Review (FTR)

In Announcements, Industry, Press by AdPredictive Team

November 21st, 2022, NEW YORK, NY (Global Newswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the Amazon Web Services (AWS) Partner Network ( APN) and passed the AWS Foundational Technical Review (FTR). “I’m excited to deepen our relationship with AWS as we bring marketers into the modern era of actionable …

View Post

KRISTIN SPEAKS AT ADVERTISING WEEK NEW YORK

In Announcements, Industry, Press by AdPredictive Team

Kristin Frank, AdPredictive’s CEO, was excited to be back in the city for Advertising Week New York. In fact, she had the opportunity to share her wisdom on solving big MarTech industry problems, inspiring teams, and enabling data-driven customer intelligence for all! On Monday, October 17th, Kristin sat down with Dhomonique Ricks Murphy in the Amazon Ads Studio to talk …

View Post

AdPredictive Completes SOC 2 Type 2 Compliance Audit with No Exceptions; Renews Critical Security and Trust Certification

In Announcements, Industry, Press by AdPredictive Team

NEW YORK, Sept. 08, 2022 (GLOBE NEWSWIRE) — Best-in-class customer intelligence platform AdPredictive announced today the third consecutive annual renewal of its Service Organization Control 2 (SOC 2) Type 2 compliance certification. This certification, which ensures that a company or platform safeguards customer data from privacy breaches or other exposures and also certifies that integrated controls are operating well, was made in …

View Post

AdPredictive Renews with No Exceptions Critical Certification for Information Security and Privacy Management System

In Announcements, Industry, Press by AdPredictive Team

With growing data privacy regulations and shifting best practices in data-driven marketing, today’s brands increasingly seek technology that prioritizes consumer privacy while providing customer intelligence with transparency and data integrity. We, AdPredictive, are at the forefront in this arena and recently achieved our third  International Standards Organization (ISO) 27001:2013 certification renewal for our information security management system (ISMS).  The third …

View Post

AdPredictive Welcomes Ali Levitan as EVP Business Development and Growth

In Announcements, Industry, Press by AdPredictive Team

Leading customer intelligence platform adds proven marketing and growth professional to team NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) — AdPredictive, a market-leading customer intelligence platform, announced today it has welcomed Ali Levitan as EVP Business Development and Growth, bringing to the team over 20 years of experience in business growth and marketing. Having driven multi-million dollar B2B revenue deals …

View Post

CEO Kristin Frank Tells Multichannel News What Drew Her to the Fast-Moving Technology Changing the Marketing Industry

In Industry, Press by AdPredictive Team

Why did CEO Kristin Frank leave her long-time position at the media giant Viacom to work at the helm of customer marketing intelligence company AdPredictive?

Multichannel News veteran reporter Mike Farrell uncovers this and more in a recent interview with Frank for the publication’s “Five Spot” column, which regularly features insight and information from media industry insiders.

View Post

A Fresh Face for AdPredictive

In Announcements, Press by Laura Noll

With unbelievable energy, our team unveiled a whole new look for AdPredictive and adpredictive.com this week. As you peek across our website, social media profiles and more – you’re sure to notice a change in our logo, graphics and even the words that surround our business. All of these shifts reflect some pretty incredible things that have been happening behind-the-scenes …

View Post

From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal

In Press by Kristin Frank

As the president of AdPredictive, a next generation software company, I recently decided to join the Forbes Technology Council. For my first piece, I explored the lens I used when considering my next move after 23 years of executive leadership at Viacom.  In “Going From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal (Forbes.com),” I …

View Post

Kristin Frank Joins Cornerstone Capital Group’s Board of Directors

In Announcements, Board of Directors, Press by AdPredictive Team

We recently announced that Kristin Frank, also currently Board Director, joined our team as President. This past week Cornerstone Capital Group announced her appointment to its Board of Directors. “We are absolutely delighted to have Kristin joining our Board. Kristin’s exceptional leadership in the media industry, her deep expertise in digital media, and her innovative excellence in technology and distribution …

View Post

Long-time senior Viacom executive named AdPredictive president

In Announcements, Board of Directors, Press by Dan Carroll

Today we are pleased to announce the appointment of Kristin Frank, a long-time senior Viacom executive and AdPredictive Board Director, as our company’s President. In her role as President here, Kristin will maximize that growth as the leader of strategy, operations, sales, marketing and customer success. She will retain her AdPredictive board seat, which she has held since early 2018. …

View Post

AdPredictive Names Kristin Frank as First President

In Announcements, Board of Directors, Press by AdPredictive Team

Seasoned Media, Tech and Financial Exec to Usher in New Age of Customer Marketing Intelligence NEW YORK–(BUSINESS WIRE)–AdPredictive, a fast-growing software company delivering the industry’s first outcomes-driven customer marketing intelligence platform, announced the appointment of Kristin Frank, a long-time senior Viacom executive, as the company’s first President. Kristin joins the company at a critical time in the business. As marketers …