As a featured AWS Advertising & Marketing Partner and the new release of the AWS Clean Rooms, AdPredictive is excited to be the EASY BUTTON to unlock insights and intelligence from clean rooms for immediate action in media. In a recent FORTUNE article, our CEO Kristin Frank shares her opinion on how unlocking the power of data is a critical element in a successful business strategy.
Finally, Unlock the Power of Clean Rooms – No Data Science Required: AdPredictive’s Real-Time Visualizations Surface Audience Composition in the new AWS Clean Rooms
Cookies are over. In their wake, the savviest marketers and agencies are cobbling together data sources to create a complete consumer picture — but under the hood, it’s not looking good. Even with today’s marketing integrations and in-house tools, marketers lack the accessibility to make transparent, informed decisions. As consumers demand ever-increasing privacy protections, the data clean room has the …
Ali Levitan welcomes Adam Solomon, Amazon Web Services (AWS) Global Head of Data Collaboration & Interoperability Solutions for Advertising & Marketing to the BOSS LinkedIn executive video series.
This month’s BOSS episode with AWS’s Adam Solomon and AdPredictive’s Ali Levitan is a must-watch. Adam and Ali share their experience from this year’s AWS re:Invent and the exciting announcements of AWS Clean Rooms and Privacy-Enhanced Data Collaboration. Adam details how the new AWS Advertising & Marketing Initiative helps customers across 5 solution areas: Audience & Customer Data Management, Privacy-Enhanced …
AdPredictive Announces Support for AWS for Advertising & Marketing Initiative
Near Real-Time Visualizations Surface Audience Composition Insights for Immediate Actionability New York, NY (November 28, 2022) (Businesswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring …
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support
The privacy-first offering gains further ground with five new partners, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium New York, NY (November 21, 2022) (Businesswire) — Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID …
AdPredictive joins AWS Partner Network (APN); MarTech leader passes AWS Foundational Technical Review (FTR)
November 21st, 2022, NEW YORK, NY (Global Newswire) — AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the Amazon Web Services (AWS) Partner Network ( APN) and passed the AWS Foundational Technical Review (FTR). “I’m excited to deepen our relationship with AWS as we bring marketers into the modern era of actionable …
KRISTIN SPEAKS AT ADVERTISING WEEK NEW YORK
Kristin Frank, AdPredictive’s CEO, was excited to be back in the city for Advertising Week New York. In fact, she had the opportunity to share her wisdom on solving big MarTech industry problems, inspiring teams, and enabling data-driven customer intelligence for all! On Monday, October 17th, Kristin sat down with Dhomonique Ricks Murphy in the Amazon Ads Studio to talk …
AdPredictive Completes SOC 2 Type 2 Compliance Audit with No Exceptions; Renews Critical Security and Trust Certification
NEW YORK, Sept. 08, 2022 (GLOBE NEWSWIRE) — Best-in-class customer intelligence platform AdPredictive announced today the third consecutive annual renewal of its Service Organization Control 2 (SOC 2) Type 2 compliance certification. This certification, which ensures that a company or platform safeguards customer data from privacy breaches or other exposures and also certifies that integrated controls are operating well, was made in …
AdPredictive Renews with No Exceptions Critical Certification for Information Security and Privacy Management System
With growing data privacy regulations and shifting best practices in data-driven marketing, today’s brands increasingly seek technology that prioritizes consumer privacy while providing customer intelligence with transparency and data integrity. We, AdPredictive, are at the forefront in this arena and recently achieved our third International Standards Organization (ISO) 27001:2013 certification renewal for our information security management system (ISMS). The third …
AdPredictive Welcomes Ali Levitan as EVP Business Development and Growth
Leading customer intelligence platform adds proven marketing and growth professional to team NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) — AdPredictive, a market-leading customer intelligence platform, announced today it has welcomed Ali Levitan as EVP Business Development and Growth, bringing to the team over 20 years of experience in business growth and marketing. Having driven multi-million dollar B2B revenue deals …
CEO Kristin Frank Tells Multichannel News What Drew Her to the Fast-Moving Technology Changing the Marketing Industry
Why did CEO Kristin Frank leave her long-time position at the media giant Viacom to work at the helm of customer marketing intelligence company AdPredictive?
Multichannel News veteran reporter Mike Farrell uncovers this and more in a recent interview with Frank for the publication’s “Five Spot” column, which regularly features insight and information from media industry insiders.
A Smarter Way to Use Third Party Data: MarTech Series Features AdPredictive SVP Chelsea O’Donnell’s Perspective
In a recent article for MarTech Series, AdPredictive Senior Vice President of Business Development Chelsea O’Donnell highlights some of the most pressing pain points marketers face—and a solution—when it comes to third-party data.
How AdPredictive CEO Kristin Frank Turns Insights Into Action
AdPredictive CEO Kristin Frank recently sat down with Marketing Trends podcast to talk about how marketers can replace common black box techniques with data-infused insights that enable them to build content strategies to fit individual channels — and determine if content is resonating with audience targets.
AdPredictive Announces Travis Rhoades as Executive Vice President of Data Analytics and Intelligence
AdPredictive, the market-leading customer intelligence software platform, announced today the appointment of Travis Rhoades, a big data, artificial intelligence and data science expert with over 25 years of experience, as the company’s new Executive Vice President of Data Analytics and Intelligence.
AdPredictive Announces Appointment of Mainardo de Nardis to Board
AdPredictive, the market-leading customer intelligence software platform, announced today it has appointed to its Board of Directors Mainardo de Nardis, the former global CEO of OMD Worldwide (OMC), Aegis Media (Dentsu) and MEC (WPP).
A Fresh Face for AdPredictive
With unbelievable energy, our team unveiled a whole new look for AdPredictive and adpredictive.com this week. As you peek across our website, social media profiles and more – you’re sure to notice a change in our logo, graphics and even the words that surround our business. All of these shifts reflect some pretty incredible things that have been happening behind-the-scenes …
From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal
As the president of AdPredictive, a next generation software company, I recently decided to join the Forbes Technology Council. For my first piece, I explored the lens I used when considering my next move after 23 years of executive leadership at Viacom. In “Going From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal (Forbes.com),” I …
Kristin Frank Joins Cornerstone Capital Group’s Board of Directors
We recently announced that Kristin Frank, also currently Board Director, joined our team as President. This past week Cornerstone Capital Group announced her appointment to its Board of Directors. “We are absolutely delighted to have Kristin joining our Board. Kristin’s exceptional leadership in the media industry, her deep expertise in digital media, and her innovative excellence in technology and distribution …
Long-time senior Viacom executive named AdPredictive president
Today we are pleased to announce the appointment of Kristin Frank, a long-time senior Viacom executive and AdPredictive Board Director, as our company’s President. In her role as President here, Kristin will maximize that growth as the leader of strategy, operations, sales, marketing and customer success. She will retain her AdPredictive board seat, which she has held since early 2018. …
AdPredictive Names Kristin Frank as First President
Seasoned Media, Tech and Financial Exec to Usher in New Age of Customer Marketing Intelligence NEW YORK–(BUSINESS WIRE)–AdPredictive, a fast-growing software company delivering the industry’s first outcomes-driven customer marketing intelligence platform, announced the appointment of Kristin Frank, a long-time senior Viacom executive, as the company’s first President. Kristin joins the company at a critical time in the business. As marketers …
