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Prominent Health and Wellness Brand Spikes Sales During Pandemic, Insights Reveal Paths Forward

In Case studies, Clients by AdPredictive Team

When a worldwide pandemic hit in Q1 2020, we knew the data would tell some very interesting stories. One of our prominent health and wellness clients had been heavily focused on new client acquisition. Their team had clearly defined who their target customers were in the pre-COVID world – but when sales spiked during the first month of the pandemic, the …

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Shifting to outcomes-focused buying strategies

In Case studies, Clients by Laura Noll

In 2016, we met a media team at a top television network that was struggling to optimize campaigns efficiently. They didn’t have insights to fully assess campaign performance, process or the overall impact of their spend. It quickly became clear that the network was investing significant time and effort in the mechanics of media planning without insights to make sense …

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Crime network uncovers media missteps, saves millions

In Case studies, Clients by Laura Noll

Around here, we love a good true crime story. Of course, when we started working with a top crime-based programming network in 2015, the scandals involving campaign ineffectiveness hit a little too close to home. The investigation began when the network questioned the accuracy and efficacy of its traditional TV buying strategy. Buys had become increasingly more expensive and less …