Cookies are over. In their wake, the savviest marketers and agencies are cobbling together data sources to create a complete consumer picture — but under the hood, it’s not looking good. Even with today’s marketing integrations and in-house tools, marketers lack the accessibility to make transparent, informed decisions. As consumers demand ever-increasing privacy protections, the data clean room has the …
Prominent Health and Wellness Brand Spikes Sales During Pandemic, Insights Reveal Paths Forward
When a worldwide pandemic hit in Q1 2020, we knew the data would tell some very interesting stories. One of our prominent health and wellness clients had been heavily focused on new client acquisition. Their team had clearly defined who their target customers were in the pre-COVID world – but when sales spiked during the first month of the pandemic, the …
Shifting to outcomes-focused buying strategies
In 2016, we met a media team at a top television network that was struggling to optimize campaigns efficiently. They didn’t have insights to fully assess campaign performance, process or the overall impact of their spend. It quickly became clear that the network was investing significant time and effort in the mechanics of media planning without insights to make sense …
Crime network uncovers media missteps, saves millions
Around here, we love a good true crime story. Of course, when we started working with a top crime-based programming network in 2015, the scandals involving campaign ineffectiveness hit a little too close to home. The investigation began when the network questioned the accuracy and efficacy of its traditional TV buying strategy. Buys had become increasingly more expensive and less …
