The Clean Room Evolution Continues
Clean rooms have emerged as a beacon of hope for businesses seeking to navigate the data privacy landscape. As I spotlighted in […]
4 Types of Consumer Data Empowering Marketers
In the world of modern marketing, consumer data has become a crucial component for brands aiming to thrive. An abundance of consumer […]
Drive Business Growth with Data Control and Ownership
Advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access […]
Customer Intelligence: Own, Understand and Afford Your Data
Data that you don’t own, don’t understand and can’t afford to use is not customer intelligence. That makes perfect sense, right? We’ve […]
Drive Business Growth with Data Control and Ownership
Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With […]
Proximity Data and Consumer Media Habits Drive High-Value Conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 […]
Stop Waiting for a Standard Advanced Advertising Metric
We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The […]
Simple Tricks for Making Sense of Too Much Data
How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively […]