4 Steps to Prepare Your 1st-party Data for AI in Marketing
With data-driven marketing, businesses are increasingly turning to artificial intelligence (AI) to gain a competitive edge. AI has the power to reveal […]
Fostering Connection and Community
At AdPredictive, our commitment to culture runs deep and we’re exceptionally proud of our civic involvement. As we expand our roster of […]
“You’re Not Ready for AI Today”
When AdPredictive CEO Kristin Frank appeared in our AdWeek webinar alongside AWS Worldwide GTM Lead Adam Solomon and data and analytics leader […]
Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear: When 1st-party data is sitting on a server and not actively working for a […]
Marketing Trend Talks: How to Use AI for Marketing
If you’ve spent a minute talking to a marketer, you’ve likely picked up on the hottest of the hot topics: AI. Marketers […]
6 Ways to Boost Customer Retention with Customer Intelligence
“Customer acquisition costs more than customer retention.” We hear this statement over and over again from clients and prospects. Customer retention is, […]
Marketing Trend Talks: Big Shifts for Streaming
Over the past couple of months, we’ve seen some big news on streaming coming out of a handful of industry articles. The […]
We’ll See You at Advertising Week New York
Our nationwide team will rally in-person with our AdPredictive New York cohorts for Advertising Week New York during the week of October […]
Customers, AI and Clean Rooms: AdPredictive and AWS Talk About the Future
Media, data and marketing experts took to the virtual stage for our AdWeek webinar, “AI Unlocks a New Era of Privacy-Compliant Customer […]
AdWeek Webinar: AI Unlocks a New Era of Privacy-Compliant Customer Insights
If your mind has been racing around AI for marketers, you can’t miss our next big webinar. AdPredictive CEO Kristin Frank is […]
The Clean Room Evolution Continues
Clean rooms have emerged as a beacon of hope for businesses seeking to navigate the data privacy landscape. As I spotlighted in […]
Our Summer Friday Flashback
Summer Fridays have gone again. This year, the memories we made were epic. Back by popular request (and because this company culture […]