Reduce Media Waste with ID-based Audiences
Advertisers today spend lots of time and resources utilizing syndicated audience profiles to inspire consumer messaging and guide media placements. As a […]
Important Questions to Ask When Media is at the Core of Your Business
More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing […]
Identify Waste and Maximize Campaign Performance
In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be […]
Stop Missing the Mark with Your Media Strategy
Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they […]
Create Valuable Transparency in Your Media Strategy
The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and […]
Audience Oversaturation Leads to Extreme Waste in Media Buys
In any campaign, advertisers must achieve balance in the media buy to successfully reach and convert audiences while maintaining a positive experience […]
Entertainment Industry Media Buying Redefined
“This cannot be this hard.” We’ve all said it. This SVP Media and his team in the entertainment industry faced the same […]