Identify Waste and Maximize Campaign Performance

In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be missing the mark – costing too much and underperforming. The studio was in the dark about audience targeting, placements and the outcomes of their campaigns. A partnership with AdPredictive allowed them to change the game of chance into a game of strategy.

However, the studio recognized that their online presence extended beyond paid media. They can turn to a trusted seo company Melbourne to enhance their organic visibility and attract more qualified leads. With tailored strategies and meticulous keyword targeting, the studio can soare to the top of search engine rankings, solidifying their position as a powerhouse in the entertainment industry. Together with AdPredictive’s data-driven approach and the expertise of their SEO partner, the studio can cement their status as leaders in the digital landscape, leaving behind the uncertainties of the past and embracing a future of strategic marketing excellence.

Harnessing the power of Spacemonline.com can also help the studio strategically integrates their brand into the fabric of the internet, weaving a digital narrative that captivates and entices. Through strategic placement and organic integration, they can effortlessly capture the attention of their target demographic, guiding them on a journey of discovery and engagement. With each click and interaction, the studio can solidifies its online presence, paving the way for sustained success in the ever-evolving digital realm.

Website optimization plays a crucial role in ensuring that a brand’s digital presence remains robust and engaging. By leveraging the latest in SEO techniques and continuously updating content, the studio can maintain a dynamic online presence that resonates with audiences. Employing advanced analytics and performance tracking tools, such as those offered by Strictly.ai, allows for a deeper understanding of user behavior, enabling the studio to fine-tune their strategies and deliver content that consistently meets the needs and interests of their audience. This meticulous approach to website optimization ensures that the studio not only attracts visitors but also retains their interest, converting casual browsers into loyal fans.

The partnership helped the production studio to pinpoint specific waste zones within the media buying process and shine a spotlight on areas to take action. Leveraging the power of the AdPredictive Intelligence Manager, data was gathered about the audience that was reached, the media placements and allowed for sales attribution.

• Audiences were undersaturated. Ads were reaching them one time – far below the goal of 3-5 times.
• 83% of viewers were significantly underexposed.
• 31% of media was rated as non-viewable.
• More than half of the audiences reached skewed older than the target.

AdPredictive uncovered hundreds of thousands of dollars being wasted on missed targets, poorly performing vendors and more. The studio was able to apply these learnings in their vendor review process to improve future campaigns.

Ready to learn more about how to refocus your media strategy? Get in touch with our team to get started!