From Data to Marketing Intelligence: What is Data Democratization
As we gear up for 2024, the buzz around AI and what it can achieve for marketers continues to grow. We know, though, that marketers must check the box on a series of basic data tenants to make the use of AI more attainable within their organizations.
One of those basic needs is data democratization – removing technical barriers that prevent the individuals in your business from being able to access and use data to inform decisions.
Demystifying Data Democratization
What is data democratization? Think of it as breaking down the data fortress walls.
Democratization is about making data accessible and understandable for everyone on your team. This is often done by understanding existing data sources, tools, accessibility and usability of data resources, then implementing a strategic approach to improve accessibility for all.
Imagine: no more feeling lost in a sea of numbers and jargon. Data democratization is your ticket to being in the driver’s seat of your data. Visualization solutions or no-code tech like AdPredictive can help your team to quickly interact, explore and learn from data without needing to write queries or understand complex database details.
Why It Matters to Your Marketing Strategies
Why should I care about democratizing data? Simple – it’s the secret sauce to supercharging your marketing game. When everyone on your team can access and interpret data effortlessly, you’re not just making decisions; you’re making data and impact-informed decisions. This newfound clarity empowers you to spot trends, identify opportunities, and craft campaigns that hit the bullseye every time.
The Dance of Data and AI in 2024
In the new year, the AI conversation is taking the marketing stage by storm. But here’s the plot twist: for AI to work its magic, it needs high quality, accessible data.
That’s where data democratization steps into the limelight.
Data that is controlled, managed and made accessible in line with critical data regulation and governance can lead your organization toward greater success and impact when AI comes to the table.
AI is soon-to-be your brilliant assistant – ready to analyze and predict – but only if it has the right data to play with. Democratizing data ensures AI isn’t held back, letting it unleash its full potential in helping you make smarter, data-driven decisions.
AdPredictive is Your Data Intelligence Partner
At AdPredictive, we’re not just about the tech; we’re on a mission to unlock data-driven, impact-informed intelligence technology for innovative, industry-changing marketers. When data is democratized, marketers can become the true architects of their success. With AdPredictive Intelligence, marketers can gain unparalleled insight on 1st and/or 3rd-party data and build custom profiles for targeting. Learn more about AdPredictive 360 Solutions here or schedule a demo today.
It’s an easy way to get insights. We can expand the power of our data to the sales and marketing team without them needing technical chops.
Yuan Feng, Data Engineer, Clear Channel Outdoor
Here’s to 2024 – the year you become the data-savvy marketer you’ve always wanted to be! Follow our team as we delve deeper into the world of data and impact-informed marketing intelligence, sharing tips, tricks, and real case studies to guide you on your best marketing year yet.
