Proximity Data and Consumer Media Habits Drive High-Value Conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 million smartphones active among the US population alone1 – proximity data is easier than ever to acquire. Pair location-based tracking with campaign + media attribution and you’re well on your way to knowing precisely who is walking into your business.
Who and where are only half the battle, though. Proximity data in the form of a device ID is only as helpful as the attribute data with which it is paired. Without clear indicators of what, why, how and when – you could be missing out on valuable audience insights that would unlock the secrets to growing your business and maximizing customer conversions.
Identify high-value targets
At AdPredictive, we unite first-party data and proximity data with a library of 100K+ consumer media habits + attributes – empowering your brand to build strategic reach, expansion and growth campaigns. With the AdPredictive Audience Manager, we match device IDs from proximity data to 30+ deterministic data sources, delivering ID-based audience insights reports that show the top-ranking consumer behaviors engagements, product affinities and media habits – including TV programs. These insights enable our clients to pinpoint the highest converting audiences for brick-and-mortar locations and know where to target look-alike audiences of that high-value audience set.
Reach engaged audiences
With so much information at our fingertips, we can even work with your marketing and media buying teams to create look-alike audiences – locating similar converting or competitor audiences across the media they engage most. Whether its digital, linear TV, broadcast or beyond – the AdPredictive Intelligence Manager helps you to serve the right ad in the right place at the right time – bringing you closer than ever to your target audiences both efficiently and effectively.
Recognizing the symbiotic relationship between technology and human communication, companies should not overlook the importance of media training for executives in this dynamic landscape. Beyond the algorithms and analytics, the ability of executives to articulate their messages clearly and compellingly plays a pivotal role in shaping a brand’s narrative. Integrating media training for executives into the broader marketing strategy ensures that the human touch remains intact, fostering authentic and impactful interactions with the audience. This harmonious blend of technological precision and human finesse becomes a catalyst for building lasting connections and amplifying the effectiveness of your outreach efforts.
Track exposure to conversion
Digital ad clicks, number of followers and correlated TV ad/SEM spikes are great marketing metrics, but not the true business outcomes that help identify the impact campaigns have on in-store sales. That doesn’t mean these intermediate KPIs aren’t valuable. However, none of those definitively prove ROAS. The AdPredictive Intelligence Manager can track exposure across all mediums, and match exposures to conversions to produce true cost per acquisition metrics, definitively proving ROAS.
Here at AdPredictive, we are the smarter marketing company that builds intelligent tools and applications for the modern marketer. We love that our clients see real results when they identify high-value targets, reach engaged audiences, optimize spend and attribute conversions in a single interface. The result is a data-driven, audience-based marketing and advertising center that drives growth, not cost!
Join us today in evolving marketing from “I think” to “I know”.
1 Source: “Digital Market Outlook”
