NEW YORK, Sept. 08, 2022 (GLOBE NEWSWIRE) — Best-in-class customer intelligence platform AdPredictive announced today the third consecutive annual renewal of its Service Organization Control 2 (SOC 2) Type 2 compliance certification. This certification, which ensures that a company or platform safeguards customer data from privacy breaches or other exposures and also certifies that integrated controls are operating well, was made in accordance with the American Institute of Certified Public Accountants (AICPA) for AdPredictive’s Intelligence Manager platform.
AdPredictive’s platform provides marketers with key functions including the enablement of a deeper understanding of customers, smarter targeting of audiences similar to customers, media optimization (TV) and activation (digital, CTV, social), and business outcomes analysis as well as first-party data enrichments. The renewed certification will support AdPredictive in delivering its industry-leading approach to customers and outcomes-intelligence and can reinforce to stakeholders that the management of client data exceeds security and compliance standards.
AdPredictive was evaluated by A-LIGN Assurance, an independent audit and assessment report provider known as the industry’s top SOC 2 report issuer. The report found no exceptions for the fourth year, underscoring AdPredictive’s seamless adherence to a globally recognized standard for evaluating a company’s design and operating effectiveness of controls in its software, people, data, and procedures to ensure customer and partner data security.
Unique to the SOC 2 Type 2 certification is an analysis of the company’s security and safeguards over an extended period of time. Achieving renewal with no exceptions reinforces that the data of both existing and future customers is safe and protected for privacy purposes.
“Renewing our SOC 2 Type 2 compliance is a critical component to our long-term strategy of prioritizing the security of our customers and reinforcing their confidence in our team’s handling of the data they share with us,” noted Frank, adding, “The collaborative and thorough third-party review has been critical to understanding our current safety measures and allows AdPredictive to double-down on processes that we know will support the protection of our clients’ data into the future.”