Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access to strong customer intelligence, brands are empowered to understand their customers on a deeper level and more effectively drive consideration, purchase + loyalty. Subsequently, choosing the best tech partner and knowing the steps to control + own consumer data that will drive business growth is the key to success.
Access insights + data
To truly understand who their consumers are and how to best engage with them, CMOs are moving away from the “Black Box” mentality. At AdPredictive, we couldn’t be more on-board with this shift and believe the best starting point is to link 1st-party data to 3rd-party data at the ID-level. This produces actionable, scalable insights + activation options.
The AdPredictive Audience Manager allows our clients to upload anonymized 1st-party data and receive ID-based Audience Reports with actionable insights. The reports provide clients with a comprehensive profile to definitively pinpoint current and new audiences with data from our real-time library of 30+ deterministic data partners and a 1st-party match rate of up to 60%.
Achieve brand growth with data control
Setting a foundation of ID-based audience understanding immediately makes a positive impact on creative messaging, content development and media budgets. Scalable brand growth is the next step, made possible by controlling how and where your audience data is leveraged. IDs of your target audience – or lookalikes of your audience – can and should be ported to whichever media types and placements are most efficient and effective. As we all know, you can’t do that if the data is proprietary and lives in a “Black Box!”
At AdPredictive, we want to encourage the use of ID-level data and believe our clients should own their data — not just the insights.
We operate under this principle in our own business and offer all of our clients matched, hydrated, actionable IDs from the AdPredictive data lake. That’s right…. a raw data file with custom categories from a real-time library of 100k+ media consumption habits + attributes + geo-location data points! With transparent access to ID-level consumer data, brands can become far closer to their customers than ever before.
The bottom line is, the AdPredictive value extends far beyond our data. The true value is in enabling brands to maintain control and portability so they can use the data in a way that is meaningful to their business and it’s consumers. We help brands drive business growth with client control + data ownership as the new standard!
Join us today in evolving marketing from “I think” to “I know”.