4 Steps to Prepare Your 1st-party Data for AI in Marketing
With data-driven marketing, businesses are increasingly turning to artificial intelligence (AI) to gain a competitive edge. AI has the power to reveal […]
Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear: When 1st-party data is sitting on a server and not actively working for a […]