Practical Tips for Better Customer Interactions
Learn practical steps to enhance interactions, streamline purchases, and foster customer loyalty to drive business growth. Ideal for marketers looking to deepen customer relationships.
Dynamic Customer Profiles: Adapting to Changes and Trends
Discover how dynamic customer profiles can boost marketing precision and adapt to evolving consumer trends for impactful results.
From Data to Marketing Intelligence: What is Data Democratization
As we gear up for 2024, the buzz around AI and what it can achieve for marketers continues to grow. We know, […]
“You’re Not Ready for AI Today”
When AdPredictive CEO Kristin Frank appeared in our AdWeek webinar alongside AWS Worldwide GTM Lead Adam Solomon and data and analytics leader […]
Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear: When 1st-party data is sitting on a server and not actively working for a […]
6 Ways to Boost Customer Retention with Customer Intelligence
“Customer acquisition costs more than customer retention.” We hear this statement over and over again from clients and prospects. Customer retention is, […]
Marketing Intelligence: Transforming Insights into Impactful Strategies
Data-driven insights are the compass guiding marketers toward success. Marketing intelligence, a powerful data tool, equips marketers with the insights to make […]
4 Types of Consumer Data Empowering Marketers
In the world of modern marketing, consumer data has become a crucial component for brands aiming to thrive. An abundance of consumer […]