Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear: When 1st-party data is sitting on a server and not actively working for a […]
Marketing Intelligence: Transforming Insights into Impactful Strategies
Data-driven insights are the compass guiding marketers toward success. Marketing intelligence, a powerful data tool, equips marketers with the insights to make […]