Giving a Hand Up for the Holidays
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I think everyone can agree that 2020 has been quite the year. As we close this year in a world of chaos and uncertainty, we’re making an effort to continue our focus on the positive – communities pulling together to help those in need, families reconnecting as they stay at home together and our dogs all getting a heavy dose of human connection.
AdPredictive has always been committed to creating positive social change in the world; this year is no exception. As with years past, we partnered with Community LINC, a charity near and dear to our hearts, to adopt a family who had recently fallen on hard times and lost their home. This year we matched with a family of eight who wished for practical items that we all take for granted, like socks and dishes, as well as toys to keep them entertained through the winter.
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Our team was quick to jump on board in the giving spirit. They ordered gifts, donated to a group fund and shipped truckloads of magic my way. Day by day, gifts arrived at my house (rather than our office, as we are still remote) for wrapping.
I didn’t want everyone to miss out on the usual joy of giving, so I monopolized our Zoom happy hour call to show everyone the results of their generosity. Basketballs, warm clothes, dishes, portable cribs, monster trucks, dinosaurs, dolls, strollers, books -– all ready to bring smiles to the faces of eight people who were facing an incredibly challenging time in their lives.
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As I loaded up Santa’s sleigh (my minivan – my high school self would be embarrassed) with my reindeer (woof), I was proud to work for a company that valued supporting our community and a good cause, and with coworkers who are generous beyond words.
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Giving back to the community grounds us in the realization of how lucky we are, provides our team a new way to connect with each other and the community, and reminds us what truly matters.
Wishing our partners, community, and families a warm, safe, and happy holiday season.