Marketing Trend Talks: Big Shifts for Streaming

Over the past couple of months, we’ve seen some big news on streaming coming out of a handful of industry articles. The AdPredictive team has a deep and long-standing history in media and entertainment, so we always watch this avenue very closely.

Following a series of article shares and internal chats, our own Chelsea O’Donnell and I captured a fast recap of what’s happening. That clip is the first in a series of all-new Marketing Trend Talks that we’re releasing on the AdPredictive YouTube channel.

While many businesses focus heavily on traditional channels like television, radio, and print, the potential of digital marketing channel is often undervalued. With the rise of social media, streaming platforms, and online communities, digital marketing channels offer unparalleled reach and engagement opportunities.

By leveraging these channels effectively, businesses can not only target specific demographics but also track and analyze the performance of their campaigns in real-time, allowing for more agile and data-driven marketing strategies. As consumer behavior continues to shift towards digital platforms, investing in digital marketing will become increasingly crucial for staying competitive in today’s fast-paced marketplace.

The high notes:

• Disney announced that it is going take some focus off of streaming strategies on Disney+ and look at how the service works with its content as a whole.
• Consumer streaming behaviors are evolving rapidly and marketers are having to uncover ways to impact cost-effective retention.
• In media and entertainment specifically, brands aim to drive streaming viewership without cannibalizing traditional TV viewership.
• The future of streaming is reaching consumers and delivering content where they need and want to engage – which would unlock dual paths when it comes to revenue.
• The streaming service model has been a challenge to media and entertainment brands because it’s hard to show sustainable long-term revenue comparable to traditional content viewership models from the subscription fee alone.
• Predictive AI will give a clearer understanding of the customer and where to invest marketing dollars for top revenue impact.

Resources:

• Disney Ends Disney+ Streaming Service, New Change Places Netflix in Charge (Inside the Magic)
• Streamflation Is Here and Media Companies Are Betting You’ll Pay Up (Wall Street Journal)