Last month, AdPredictive had the pleasure of co-hosting the Startland April Innovation Exchange virtual discussion series. Startland, a community-building 501(c)3 nonprofit that influence the culture of innovation in Kansas City, approached us to lead the discussion focused on data in today’s changing climate. Our SVP Business + Client Development, Chelsea O’Donnell participated in the insightful discussion among KC entrepreneur panelists with varied experiences and backgrounds. Several themes were discussed spanning from how user engagement data impacts product development, how data informs customer discovery, data privacy imperatives for 1st party data, and more.
For those who didn’t get a chance to register and attend, check out the event recording: