Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear:
When 1st-party data is sitting on a server and not actively working for a business, it becomes a cost center instead of a revenue generator.
Kristin Frank, CEO at AdPredictive
In our latest video, Kristin quickly covers the challenges marketers are facing alongside the AdPredictive capabilities that are guiding them to impact business outcomes:
When 1st-party data is sitting on a server and not actively working for a business, it becomes a cost center instead of a revenue generator. Our capabilities give marketers the opportunity to gain secure use of that data to drive real impact.
Our intelligence platform gives an interactive 360 view of customers from encrypted 1st and 3rd party data. This gives us insights on demographics, behaviors interests, TV, viewing habits, streaming habits. Most often, we work directly with marketers that are applying these insights to media planning, audience segmentation, targeting optimization, or lookalike expansion.
Those pieces, are what unlock AI capabilities for marketers. Plus, we unlock the ability to take immediate action with unlimited exports of MAIDs, hashed emails or IP identifiers for use in media activation. With no additional fees.
We’ve worked directly with marketers to build this easier no code technology for marketers. It’s an easy way to expand the power of data without needing the technical chops.
Ready to dive in?
Our team can help you reveal unmatched customer insights from 1st and/or 3rd-party data sets. Take control of your data and marketing impact today.
Laura Crossley
Meet AdPredictive's marketing maven. Laura is a design and innovation trailblazer with 20 years of know-how from the AdTech, MarTech and consumer tech industries. Her award-winning work spans global brands and agencies including Lucas Film, Sesame Workshop, The Simpsons, The Javits Center, O2 Arena, Garmin International, Aardman, American Heart Association, Hallmark, Helzberg Diamonds, Lee Jeans, Kendra Scott, and – of course – AdPredictive. Catch her latest interview on the AWS for Software Companies Podcast.