4 Steps to Prepare Your 1st-party Data for AI in Marketing
With data-driven marketing, businesses are increasingly turning to artificial intelligence (AI) to gain a competitive edge. AI has the power to reveal […]
“You’re Not Ready for AI Today”
When AdPredictive CEO Kristin Frank appeared in our AdWeek webinar alongside AWS Worldwide GTM Lead Adam Solomon and data and analytics leader […]
Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear: When 1st-party data is sitting on a server and not actively working for a […]
Marketing Trend Talks: How to Use AI for Marketing
If you’ve spent a minute talking to a marketer, you’ve likely picked up on the hottest of the hot topics: AI. Marketers […]
Customers, AI and Clean Rooms: AdPredictive and AWS Talk About the Future
Media, data and marketing experts took to the virtual stage for our AdWeek webinar, “AI Unlocks a New Era of Privacy-Compliant Customer […]
AdWeek Webinar: AI Unlocks a New Era of Privacy-Compliant Customer Insights
If your mind has been racing around AI for marketers, you can’t miss our next big webinar. AdPredictive CEO Kristin Frank is […]