Owning the Customer Relationship: What it Means to Modern Marketers
Uncover the secrets to owning customer relationships with strategies and case studies in this essential read for marketers.
Personalized Marketing: Adapting in the ‘Cookieless’ Era
Explore non-cookie strategies for effective personalized marketing and discover the power of customer IDs in today's digital landscape.
Customer IDs 101: Understanding the Power of Customer Identifiers in Modern Marketing
Dive into the world of customer identifiers and discover how they can revolutionize your marketing strategies for better personalization.
Dynamic Customer Profiles: Adapting to Changes and Trends
Discover how dynamic customer profiles can boost marketing precision and adapt to evolving consumer trends for impactful results.
Understanding Customer Behavior Patterns: Key Insights for Marketers
Learn how understanding customer behavior patterns can influence successful marketing campaigns and foster meaningful connections.
Crafting Customer Personas: Turning Data into Insight
It is no secret, understanding your audience is key to delivering impactful campaigns. One powerful tool to achieve this understanding however is […]
From Data to Marketing Intelligence: What is Data Democratization
As we gear up for 2024, the buzz around AI and what it can achieve for marketers continues to grow. We know, […]
4 Steps to Prepare Your 1st-party Data for AI in Marketing
With data-driven marketing, businesses are increasingly turning to artificial intelligence (AI) to gain a competitive edge. AI has the power to reveal […]
Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear: When 1st-party data is sitting on a server and not actively working for a […]
The Clean Room Evolution Continues
Clean rooms have emerged as a beacon of hope for businesses seeking to navigate the data privacy landscape. As I spotlighted in […]
4 Types of Consumer Data Empowering Marketers
In the world of modern marketing, consumer data has become a crucial component for brands aiming to thrive. An abundance of consumer […]
Drive Business Growth with Data Control and Ownership
Advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With access […]