“You’re Not Ready for AI Today”
When AdPredictive CEO Kristin Frank appeared in our AdWeek webinar alongside AWS Worldwide GTM Lead Adam Solomon and data and analytics leader Ally Tubis – we knew she would shake things. She left attendees with this epic thought:
Do you control the relationship with your customers directly? Do you control your own first party data? If the answer is “no,” you’re not ready for AI today.
Kristin Frank, CEO at AdPredictive
Repeatedly, her words have come back to our conversations with marketers lately. Are you ready? How can we help you get ready? What are your next steps? The truth: many don’t know.
In our latest video, Kristin gives a fast glimpse at the landscape of what’s ahead for marketers using AI:
Do you control the relationship with your customers directly? Do you control your own first party data? If the answer is “no,” you’re not ready for AI today.
The future of marketing will hinge on the capability to apply AI in ways that impact business outcomes and set you up for predictable, short and long term wins.
Marketers have to be proactive. AI is likely to be the biggest industry evolution of our careers. It’s now more challenging than ever for marketers to gain customer insights from their own 1st-party data.
With AdPredictive, we’re driving marketers to answer questions like, “what is the predicted ROI of customers for a campaign? Where can I reach high converting TV viewers without cannibalizing my streaming subscribers? How much conversion efficiency can I gain from my media spend?”
We deliver the customer intelligence solution that allows you to control your data and own your intelligence now so that you can properly inform your AI strategies tomorrow.
Where does that leave us?
AdPredictive is ready to help you establish the data foundation that you need to own, control and use 1st-party data in your marketing. With that – you’ll be ready to inform AI models that can guide you to answer the big questions. Predict ROI on campaigns, see your bottom-line impact and prove the effectiveness of your marketing – all as a native piece of your workflow.
Jump all-in with our team today.
Laura Crossley
Meet AdPredictive's marketing maven. Laura is a design and innovation trailblazer with 20 years of know-how from the AdTech, MarTech and consumer tech industries. Her award-winning work spans global brands and agencies including Lucas Film, Sesame Workshop, The Simpsons, The Javits Center, O2 Arena, Garmin International, Aardman, American Heart Association, Hallmark, Helzberg Diamonds, Lee Jeans, Kendra Scott, and – of course – AdPredictive. Catch her latest interview on the AWS for Software Companies Podcast.