It’s that time of year when we all take the time to reflect and acknowledge what we are grateful for. At AdPredictive, we are particularly grateful for our customers’ partnership.
I recently had the opportunity to sit down with one of our longest-standing customers, Seth Goren, SVP Media Strategy and Analytics, Discovery, Inc., the multi-billion dollar global media company. We discussed Discovery’s marketing organization’s five-year journey to becoming data-centric. We know first-hand how difficult a move like that can be for large companies, but Discovery is a shining example of transformational leadership that has led to positive business outcomes for the entire organization.
Please read my full interview with Seth, “Start Simply: Discovery Wins Big with Big Data”, which was published on AW360 (Advertising Week’s Marketing & Media site) today.
If you’d like to discuss how we can partner with you to achieve successful business outcomes through modernizing your media strategy, please contact us today: firstname.lastname@example.org.