Proximity Data and Consumer Media Habits Drive High-Value Conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 […]
Discovery Wins Big with Big Data
It’s that time of year when we all take the time to reflect and acknowledge what we are grateful for. At AdPredictive, […]
Identify Waste and Maximize Campaign Performance
In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be […]
Shifting to Outcomes-Focused Buying Strategies
In 2016, we met a media team at a top television network that was struggling to optimize campaigns efficiently. They didn’t have […]