A Smarter Way to Use Third-Party Data: MarTech Series Features AdPredictive SVP Chelsea O’Donnell’s Perspective
In a recent article for MarTech Series, AdPredictive Senior Vice President of Business Development Chelsea O’Donnell highlights some of the most pressing pain points marketers face—and a solution—when it comes to third-party data.
Data Smart Enough to Make a Real Business Impact
While marketers have traditionally struggled to use data to make a real business impact, the team at AdPredictive has set its sights […]
Drive Business Growth with Data Control and Ownership
Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With […]
Proximity Data and Consumer Media Habits Drive High-Value Conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 […]
Reduce Media Waste with ID-based Audiences
Advertisers today spend lots of time and resources utilizing syndicated audience profiles to inspire consumer messaging and guide media placements. As a […]
Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact
In this fast-paced digital age, where online campaigns often dominate discussions, the timeless effectiveness of direct mail marketing remains a potent tool […]
CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca
Earlier this month, the senior teamfrom AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and […]
Stop Waiting for a Standard Advanced Advertising Metric
We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The […]