From Data to Marketing Intelligence: What is Data Democratization
As we gear up for 2024, the buzz around AI and what it can achieve for marketers continues to grow. We know, […]
4 Steps to Prepare Your 1st-party Data for AI in Marketing
With data-driven marketing, businesses are increasingly turning to artificial intelligence (AI) to gain a competitive edge. AI has the power to reveal […]
Is Your 1st-party Data a Cost Center or a Revenue Generator?
AdPredictive CEO Kristin Frank makes it pretty clear: When 1st-party data is sitting on a server and not actively working for a […]
Marketing Trend Talks: How to Use AI for Marketing
If you’ve spent a minute talking to a marketer, you’ve likely picked up on the hottest of the hot topics: AI. Marketers […]
6 Ways to Boost Customer Retention with Customer Intelligence
“Customer acquisition costs more than customer retention.” We hear this statement over and over again from clients and prospects. Customer retention is, […]
Customers, AI and Clean Rooms: AdPredictive and AWS Talk About the Future
Media, data and marketing experts took to the virtual stage for our AdWeek webinar, “AI Unlocks a New Era of Privacy-Compliant Customer […]
AdWeek Webinar: AI Unlocks a New Era of Privacy-Compliant Customer Insights
If your mind has been racing around AI for marketers, you can’t miss our next big webinar. AdPredictive CEO Kristin Frank is […]
The Clean Room Evolution Continues
Clean rooms have emerged as a beacon of hope for businesses seeking to navigate the data privacy landscape. As I spotlighted in […]
AdPredictive Celebrates 5 Years of Compliance Achievements
The team at AdPredictive has yet another reason to celebrate. The latest in a long line of accomplishments includes our 4th official […]
4 Types of Consumer Data Empowering Marketers
In the world of modern marketing, consumer data has become a crucial component for brands aiming to thrive. An abundance of consumer […]
AdPredictive Featured on AWS for Software Companies Podcast
Dive into the world of AdPredictive customer intelligence secured by AWS Clean Rooms. Our own Ali Levitan, EVP Business Development, and Laura […]
A Smarter Way to Use Third-Party Data: MarTech Series Features AdPredictive SVP Chelsea O’Donnell’s Perspective
In a recent article for MarTech Series, AdPredictive Senior Vice President of Business Development Chelsea O’Donnell highlights some of the most pressing pain points marketers face—and a solution—when it comes to third-party data.