Drive Business Growth with Data Control and Ownership
Today, advertisers are investing heavily in technology that allows them to own, understand and utilize audience data to fuel customer-centric initiatives. With […]
Proximity Data and Consumer Media Habits Drive High-Value Conversions
The technology surrounding the measurement of audiences has evolved dramatically in recent years – especially where location is concerned. With over 240 […]
Reduce Media Waste with ID-based Audiences
Advertisers today spend lots of time and resources utilizing syndicated audience profiles to inspire consumer messaging and guide media placements. As a […]
From Enterprise Executive to Start Up President? Velocity and Focus Are Your New Normal
As the president of AdPredictive, a next generation software company, I recently decided to join the Forbes Technology Council. For my first […]
Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact
In this fast-paced digital age, where online campaigns often dominate discussions, the timeless effectiveness of direct mail marketing remains a potent tool […]
CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca
Earlier this month, the senior teamfrom AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and […]
Kristin Frank Joins Cornerstone Capital Group’s Board of Directors
We recently announced that Kristin Frank, also currently Board Director, joined our team as President. This past week Cornerstone Capital Group announced […]
Long-time Senior Viacom Executive Named AdPredictive President
Today we are pleased to announce the appointment of Kristin Frank, a long-time senior Viacom executive and AdPredictive Board Director, as our […]
AdPredictive Names Kristin Frank as First President
Seasoned Media, Tech and Financial Exec to Usher in New Age of Customer Marketing Intelligence NEW YORK–(BUSINESS WIRE)–AdPredictive, a fast-growing software company […]
Discovery Wins Big with Big Data
It’s that time of year when we all take the time to reflect and acknowledge what we are grateful for. At AdPredictive, […]
Important Questions to Ask When Media is at the Core of Your Business
More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing […]