From Data to Marketing Intelligence: What is Data Democratization
As we gear up for 2024, the buzz around AI and what it can achieve for marketers continues to grow. We know, […]
AWS Adam Solomon, Global Head of Data Collaboration on BOSS Podcast
This month’s BOSS episode with AWS’s Adam Solomon and AdPredictive’s Ali Levitan is a must-watch. Adam and Ali share their experience from […]
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support
The privacy-first offering gains further ground with five new partners, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium New York, NY […]
How AdPredictive CEO Kristin Frank Turns Insights Into Action
AdPredictive CEO Kristin Frank recently sat down with Marketing Trends podcast to talk about how marketers can replace common black box techniques with data-infused insights that enable them to build content strategies to fit individual channels — and determine if content is resonating with audience targets.
Innovation Exchange: How to Boost Business Growth with All This Data
AdPredictive SVP Business + Client Development, Chelsea O’Donnell participated in an insightful discussion among KC entrepreneur panelists.
Marketers Prepare for 2020 Holiday Shopper Shake-Ups in Post-COVID World
If you’re not buried nose-deep in consumer data and target audiences right now, you absolutely should be terrified. The sprint toward Q4 […]
Always Transparent: How Our Company Culture Became a Game-Changer Across Industries
Let’s be honest – it’s incredibly rare to get raw, unfiltered, honest transparency in today’s business world. We hear it too often: fly-by-night […]
Data Smart Enough to Make a Real Business Impact
While marketers have traditionally struggled to use data to make a real business impact, the team at AdPredictive has set its sights […]
Four Mid-Year Reminders for Marketers to Ensure Maximum 2019 Impact
In this fast-paced digital age, where online campaigns often dominate discussions, the timeless effectiveness of direct mail marketing remains a potent tool […]
CES 2019 – More Than Drones and Self-Driving Cars: A New Marketing Mecca
Earlier this month, the senior teamfrom AdPredictive headed to world-renowned CES in Las Vegas, with its 180,000 attendees from 155 countries, and […]
Smart Tools for Smart People
We hear the question often: “what do you mean ‘smart tools for smart people?'” To us, the answer is pretty straightforward. Our […]