Identify Waste and Maximize Campaign Performance
In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be […]
Stop Missing the Mark with Your Media Strategy
Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they […]
Shifting to Outcomes-Focused Buying Strategies
In 2016, we met a media team at a top television network that was struggling to optimize campaigns efficiently. They didn’t have […]
Create Valuable Transparency in Your Media Strategy
The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and […]
Crime Network Uncovers Media Missteps, Saves Millions
Around here, we love a good true crime story. Of course, when we started working with a top crime-based programming network in […]
Audience Oversaturation Leads to Extreme Waste in Media Buys
In any campaign, advertisers must achieve balance in the media buy to successfully reach and convert audiences while maintaining a positive experience […]
Stop Waiting for a Standard Advanced Advertising Metric
We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The […]
Simple Tricks for Making Sense of Too Much Data
How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively […]
Smart Tools for Smart People
We hear the question often: “what do you mean ‘smart tools for smart people?'” To us, the answer is pretty straightforward. Our […]
Entertainment Industry Media Buying Redefined
“This cannot be this hard.” We’ve all said it. This SVP Media and his team in the entertainment industry faced the same […]