Important Questions to Ask When Media is at the Core of Your Business
More often than you’d imagine, we find well intentioned brands advertising without fully defining the why, who, and how of their marketing […]
Identify Waste and Maximize Campaign Performance
In 2016, the marketing team at a top production studio felt uneasy about their media buying process. Digital campaigns seemed to be […]
Stop Missing the Mark with Your Media Strategy
Do you know your audience? Really know them? Can you tell us which magazines they read? Or what time of day they […]
Shifting to Outcomes-Focused Buying Strategies
In 2016, we met a media team at a top television network that was struggling to optimize campaigns efficiently. They didn’t have […]
Create Valuable Transparency in Your Media Strategy
The brands, media companies and agencies we meet have often fallen into a rhythm of under-utilizing data, going with the gut and […]
Crime Network Uncovers Media Missteps, Saves Millions
Around here, we love a good true crime story. Of course, when we started working with a top crime-based programming network in […]
Audience Oversaturation Leads to Extreme Waste in Media Buys
In any campaign, advertisers must achieve balance in the media buy to successfully reach and convert audiences while maintaining a positive experience […]
Stop Waiting for a Standard Advanced Advertising Metric
We often hear media companies and advertisers alike lament the lack of a standard cross-media metric that everyone can agree on. The […]
Simple Tricks for Making Sense of Too Much Data
How often do you look at a dashboard and promptly zone out? Even the most metric-minded of us can easily be cognitively […]
Smart Tools for Smart People
We hear the question often: “what do you mean ‘smart tools for smart people?'” To us, the answer is pretty straightforward. Our […]
Entertainment Industry Media Buying Redefined
“This cannot be this hard.” We’ve all said it. This SVP Media and his team in the entertainment industry faced the same […]